Lexus USA has reported 30,607 total sales for December 2012, a 25.4% improvement over last year — here are the numbers, model-by-model:
|MONTH||Year to Date (*DSR)|
|2012||2011||% CHG*||2012||2011||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. December 2012 had 26 selling days, December 2011 had 27 selling days.
Sales in December were lead by the ES & RX — 25% of ES sales were hybrids, and the RX had its second best sales month ever. The GS, LS & LX all followed with strong numbers, with the annual December to Remember sales event making a big impact on the overall numbers.
With December in the books, we can also look at the year as a whole — how did Lexus stack up against its primary competitors in 2012? Here are the numbers:
- BMW: 281,460 units sold, a 14% increase over 2011
- Mercedes: 274,134 units sold, a 12% increase over 2011
- Lexus: 244,166 units sold, a 23% increase over 2011
- Audi: 139,310 units sold, a 18.5% increase over 2011
By volume, Lexus was the fastest growing luxury brand in 2012 — in fact, the 23% increase is the largest year-over-year jump since 1998.
With 1,165 sales in December, Lexus Canada celebrated its second best year ever with 15,101 units sold in 2012.
The GS 350 was a major success, with 869 units sold — a 662.3% over 2011 and the model’s best year ever. The CT also set a new sales record with 1,640 units sold.