Lexus October 2011 Sales Report

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USA

Lexus USA have reported their October numbers — total sales across all models were 18,092 units, down 10.9% as compared to this month last year:

MONTH Year to Date (*DSR)
2011 2010 % CHG* 2011 2010 % CHG*
ES 4,300 5,153 -13.3 31,260 39,113 -20.1
CT 1,511 0 N/A 10,363 0 N/A
HS 205 792 -73.1 2,383 8,754 -72.8
LS 1,186 1,202 2.5 7,558 9,489 -20.3
SC 0 15 -100.0 18 298 -94.0
GS 266 557 -50.4 3,346 5,796 -42.3
IS 2,640 3,096 -11.4 23,364 27,790 -15.9
LFA 4 0 N/A 48 0 N/A
Total Cars 10,112 10,815 -2.9 78,340 91,240 -14.1
LX 266 401 -31.1 2,578 2,996 -14.0
GX 1,023 1,306 -18.7 9,314 12,828 -27.4
RX 6,691 8,569 -18.9 63,507 76,465 -16.9
Total Trucks 7,980 10,276 -19.4 75,399 92,289 -18.3
Total Sales 18,092 21,091 -10.9 153,739 183,529 -16.2

With production levels finally returning to normal, this was not the kind of sales month I was expecting — here’s what Lexus USA General Manager Mark Templin had to say in the monthly sales conference call:

Our sales for the month were 18,092, and, on a volume basis, we were up more than 20 percent from last month when the rest of the luxury industry will be down from September. Now that we’re back in full production, we had strong showings from some of our key models.

RX sales increased 30 percent from a month ago and the LS saw its best month of the year, even outselling October of last year. Also, the CT is continuing to exceed our expectations and sell at 150 percent of our initial projections.

But perhaps the best news for Lexus is that our production has increased and we have a good, healthy inventory as we head into our most important time of the year.

In order to get things moving in the right direction, Templin also announced that the annual “December to Remember” sales event would be starting early this year, with holiday incentives in place right now.

Canada

Lexus Canada have reported their October 2011 sales, which are up 0.7% over last year. Models that have seen the most gain are the RX 350, which has seen a 22.5% increase, and the IS 250/350, which is up 18.2%.

[Source: Lexus]

Japan

Lexus sales in Japan hit 4,308 units in October 2011, a 108.3% increase over October 2010. This brings Lexus up to 36,328 sales on the year — a 21.8% jump over the 2010 numbers.

[Source: TTAC]