Lexus July 2011 Sales Report

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USA

After dismal sales in May & June due to the Tōhoku earthquake in Japan, the USA July sales figures show Lexus starting their climb back to normal volume — here are the model-by-model stats:

MONTH Year to Date (*DSR)
2011 2010 % CHG* 2011 2010 % CHG*
ES 2,850 4,093 -27.7 19,446 26,102 -25.5
CT 1,553 0 N/A 5,321 0 N/A
HS 306 165 92.6 1,663 6,657 -75.0
LS 626 894 -34.1 4,827 6,636 -27.3
SC 1 36 -97.1 18 222 -91.9
GS 326 592 -42.8 2,406 4,078 -41.0
IS 2,305 3,100 -22.8 15,320 19,242 -20.4
LFA 7 0 N/A 36 0 N/A
Total Cars 7,974 8,972 -7.7 49,037 62,937 -22.1
LX 264 286 -4.1 1,737 1,877 -7.5
GX 830 1,175 -26.6 6,466 9,241 -30.0
RX 5,471 8,162 -30.4 45,309 51,970 -12.8
Total Trucks 6,565 9,623 -29.2 53,512 63,088 -15.2
Total Sales 14,539 18,595 -18.8 102,549 126,025 -18.6

Brian Smith, Vice President of sales and dealer development for Lexus USA, had this to say about the July numbers during today’s sales conference call:

At Lexus, we hit the bottom of the trough in terms of supply availability in June, so I’m happy to report that we’re on our way back to building dealer inventory and satisfying pent-up customer demand for our cars and SUVs.

July sales of 14,539 exceeded our plan. With increased availability, we are gearing up for a typical strong 4th quarter for Lexus.

While July still showed a 18.8% decrease compared to 2010, overall sales are up nearly 4,000 units over last month — and with inventory levels returning to normal and the return of Lexus’ annual Golden Opportunity Sales Event bringing improved leasing options, USA sales should be even closer to the numbers set last year.

Canada

Lexus sold 936 luxury vehicles in July, a decrease of 22.1%.

[Source: Lexus]