Building on the successful 2007 launch of their first facility in Kuala Lumpur, Lexus Malaysia held the grand opening of its second facility, Lexus Penang, on March 18, 2010. The new RM1.5 million center gives Lexus customers in N. Malaysia a more locally situated facility, complete with showroom, luxury lounge, and cafe. Further details:
“Having completed the ‘Brand Awareness Phase’ over the past three years, we are now moving to expand the network presence. With expansion plans in place, we aim to grow our market share. The opening of Lexus Penang marks the start of extending our reach to be even closer to our customers,” said Kuah Kock Heng, President of Lexus Malaysia.
Last year, Lexus Malaysia put more than 300 new Lexus vehicles on the road, and the RX350 SUV was its biggest seller by some margin. With this new Penang outlet, the UMW Toyota division is targetting 400 vehicles in 2010. Next up for the brand is an outlet in Johor Bahru by the end of the year and possibly a presence in the East Coast and East Malaysia in 2011.
The Penang building is beautifully appointed inside: