Lexus Enform: The New In-Car Telematics Service

Lexus Enform Logo

Lexus has announced Lexus Enform, their replacement for Lexus Link in-car service. Referred to as a telematics service, this integrated system will be introduced with the new 2010 Lexus RX and adds a new layer of convenience and utility.

There are the expected features, outlined here:

  • Automatic Collision Notification (ACN): Safety Connect’s ACN will help drivers receive the necessary response from emergency teams. In the event of either an airbag deployment or a severe rear-end collision; the response center will be automatically notified via embedded cellular technology and GPS.
  • Stolen Vehicle Location (SVL): Safety Connect subscribers will be able to rely on an extra level of security in the event that their vehicle is stolen. If this should happen, Safety Connect will assist in tracking the location of the stolen vehicle using the vehicle’s GPS.
  • Emergency Assistance Button (SOS)All Safety Connect–enabled vehicles will come equipped with an SOS button, with the call center’s 24-hour emergency assistance only a press away.
  • Roadside Assistance: Call center agents will help drivers receive aid for a wide range of needs, such as towing, jump start, flat tire, fuel delivery, etc. With this service, drivers will not need to rely on additional membership organizations for roadside coverage to help them get back on the road.

On top of this, Lexus will also be offering some more unique services:

  • Destination Assist: Live-operator assistance with finding destinations will be just the press of a button away with Destination Assist. While either parked or driving, the driver will be able to easily connect to an operator to ask for help finding local points of interest from dining to gas stations, dry cleaners to museums.
  • eDestination: An expedient self-service feature of Lexus Enform is eDestination, which will allow the user to go online, via the Lexus owners’ Web site, to select and organize destinations of their choice and then send them wirelessly to their vehicle. The user can then simply select the destination of their choice and send it to a folder-creating a new one or inserting it into one they have already built. When finished making selections and creating folders, the user simply selects “save to vehicle” and their personalized destinations will be available to load into the vehicle’s navigation system upon the next start up.


There’s also new information on the Lexus voice command technology and a new podcasting service (!!!), but I’ll get to that in my next post. Let’s close this off with the full photo gallery:

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[Source: Lexus]