Tuesday, June 26th, 2007

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure what to make of it.
They have a commercial, take a look for yourself:
Certainly looks comfortable, but don’t the cars seem out of place? I imagine it’s something you have to experience in real life, but it seems more like a restaurant than a place to buy a car.
One thing’s for sure, the women over at Ask Patty love it.
Tags: building, dealership, santa-monica, video
Posted in Dealerships, USA | No Comments »
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