Lexus Engineering Amazing Commercial: Light

For the latest commercial in their *Engineering Amazing* campaign, Lexus brings some much deserved attention to their super-advanced crash-test dummies
Kevin · September 2nd, 2011

Akio Toyoda Visits Nürburgring

Last week, Toyota President Akio Toyoda visited Germany to test-drive two Lexus LFAs at Nürburgring: As we can see, one of the LFAs is black (likely this one), and the other is a duplicate of the yellow Nürburgring edition involved in the fatal crash that took the life of Toyota Chief test driver, Hiromu Naruse. …
Kevin · October 12th, 2010

In Memory of Hiromu Naruse

Today, the automotive world lost an icon — Toyota’s Chief Test Driver Hiromu Naruse was killed in an accident outside of the Nürburgring racetrack while driving a Lexus LFA Nürburgring prototype. Naruse-sama was influential in the development of every production sports car produced by Toyota, from the 2000GT to the MR-S, and was so widely …
Kevin · June 23rd, 2010

Lexus Chief Test Driver Hiromu Naruse Dies in LFA Crash

German newspaper Rhein-Zeitung is reporting that the Lexus LFA Nürburgring edition featured yesterday has been involved in a serious crash with another car. Details are still emerging and nothing has been confirmed, but it’s believed that Toyota Chief test driver Hiromu Naruse was behind the wheel, and that both the driver and passenger in the …
Kevin · June 23rd, 2010

Toyota President Apologizes For Recent Troubles

During a speech to the Japan National Press Club on Friday, new Toyota president Akio Toyoda was frankly apologetic over the company’s recent troubles: He expressed grief over a fatal crash that led to a recall of 3.8 million cars, regrets about an expected second consecutive annual loss and sorrow over the decision to close …
Kevin · October 4th, 2009

Lexus LS 460 Crashes, Audience Claps

As a rule, I avoid posting any crash videos, but I suspect the only thing injured in this Tatry Donau Cup race footage is the driver’s pride: At least the crowd was entertained. Really though, who enters a race in a LS? Update: Looks like the LS driver wasn’t the only one who had a …
Kevin · May 13th, 2009

The High Cost of Low Impact Collisions

The Insurance Institute for Highway Safety has released a report today to bring attention to the rather high cost of low-impact collisions in luxury automobiles. To illustrate their point, each of the test cars were subjected to four low-impact impacts: full front and rear collision, and front and rear side collisions. The damage was then …
Kevin · August 2nd, 2007