Video of the Lexus LS 460L in Test Drive Unlimited

I have yet to play the Test Drive Unlimited video game, but my interest just went up ten-fold after discovering that the Lexus LS 460L is an available car. This video clip from the game is pretty funny, it even includes a fully-virtual Lexus dealership showroom:

I don’t understand the inclusion of a flagship full-size luxury sedan in a racing game, but the fact that it’s the long-wheelbase version makes it twice as bizarre.

Flickr Find: Lexus IS-F in Brussels

Reaffirming my belief that the Lexus IS-F should never have been marketed in electric blue, take a look at these photos by Flickr user PierterA from the 2008 Brussels motor show:

Lexus IS-F in Grey

Lexus IS-F in Grey

The car really does have a fantastically muscular front 3/4 view, doesn’t it?

1996 Lexus LX 450 Commercial with a Surprise Twist

It turns out the IS-F isn’t the first time Lexus has marketed a vehicle as the opposite of what you’d expect from the company, take a listen to the tagline of this 1996 LX 450 commercial:

“It’s everything a Lexus is, and everything a Lexus isn’t.” sounds pretty close to the IS-F’s “Everything you thought we weren’t” tagline.

(Perhaps Lexus should consider an off-shoot brand and just make the opposite of every car in their lineup.)

Lexus & the Chip Ganassi team win third consecutive Daytona 24

Lexus Wins the Daytona 24 Race

The No.1 Lexus Riley Prototype has won the Daytona 24 race for the third year in a row, marking the first time this has ever been accomplished in the race’s history. Piloted by Scott Pruett, Juan Pablo Montoya, Dario Franchitti and Memo Rojas, the Chip Ganassi team powered through the 24 hour race with none of the problems that beset their competitors:

The stat sheet will show the No. 01 won by two laps, led 252 of 695 circuits and the last 100. But for the first 19 hours the race was anything but a walkover, more resembling a last-man-standing test of mechanical preparation, luck, will and ability to not only survive, but thrive in conditions that went from wet to dry and back again.

The team did it well enough that aside from an early tire problem, the 2,474.2-mile marathon was trouble-free on the track. The only hiccup came when Franchitti was awakened too late for a stint, forcing Pruett to do extra time, but that didn’t slow them down.

Easily one of the most demanding races out there, it’s an amazing achievement to win it just once, nevermind three years running. Congrats to the whole Chip Ganassi team!

(Thanks Dan!)

[Source: USA Today]

Lexus to discontinue L-Finesse styling?

Lexus L-Finesse Logo

According to Winding Road, the new issue of Autocar is reporting that Lexus will be moving away from the L-Finesse design language used to style their cars over the last two years.

L-Finesse, which was created by Leonardo Fioravanti, first appeared in production form with the introduction of the 2006 GS model, and was meant to embody three essential qualities: Intriguing Elegance, Incisive Simplicity, and Seamless Anticipation. In practical terms, the vehicles using the L-Finesse language had some common features, including a fastback profile, a lower set grille and the use of both concave and convex surfaces.

There’s no mention of when L-Finesse will be discontinued, or what will come next, but I’m taking this news with some cautious optimism. I much preferred when the Lexus lineup didn’t all resemble one another, when it wasn’t just variations on the same theme. Still, there’s no saying that the future direction of the brand styling will be any different in that regard.