Lexus ≠ Porn Pt.3

Lea Lexus

Another month, another porn star cease-and-desist notice sent out by Lexus. This time around, European model Lea Lexus was served papers (NSW link) to change her name, which she did almost immediately.

This is the third legal action sent to a porn star in less than a year. It started with Detroit-based Lexus Cash, then it was a Swiss gay porn actor who tried to justify his name by saying Lexus was the name of a Greek god. Both of these cases are still ongoing.

This is all well-and-good when it’s an assumed stage name, but what happens when all the Lexus babies grow up? According to Baby Names World, 5,671 girls were named Lexus in the USA since 1997, and the yearly rate has only been increasing. It still holds that Lexus is a Federal Trademark, but it seems like a bit of a grey area.

(Thanks to AlieN for both the news tip and the image used above!)

It’s Alive: A Lexus GS Commercial from Down Under

Here’s an absolutely brilliant commercial from Lexus Australia introducing the 2006 GS redesign:

I wasn’t all that sure what was going on in the first ten seconds, but once the car started bleeding and sweating, it all came together. The thing that impressed me the most, though, was that although it’s a fantastic concept, the implementation is even better. Just perfect.

LA Times reviews the Lexus IS-F

Lexus IS-F Review in the LA Times

Dan Neil’s review of the Lexus IS-F for the Los Angeles Times is entertaining from start to finish, particularly this passage about making the IS-F sing:

The engine’s most vulgar feature, however, is the dual-inlet intake manifold, found somewhere inside the maze of engine plumbing. If you mash the gas in this car hard enough, this second inlet channel opens and the engine note transforms from a mellow Japanese wooffle to a soul-tingling, lycanthropic howl. Stay off da moorrrs, laddie!

The car also sings. The IS-F is equipped with an eight-speed automatic transmission, in which the gear ratio intervals are very evenly spaced. Eight speeds happen to correlate to eight notes of the diatonic scale — do, re, mi, etc. If you hold the throttle and speed steady, and you shift up and down with the shifter paddles, you can actually coax simple melodies out of the stacked-pipe quad exhaust, for instance, “Twinkle, Twinkle, Little Star.” And, yes, I get paid for this.

It’s very clear that Reid enjoyed the IS-F a great deal, voicing only one complaint about the low-revving engine, which issues a warning should the RPMs go over 6,300 and cuts the fuel at 6,800. Of course, this isn’t such a big deal when you have eight gears to cycle through.

Lexus & Team One are looking for your Lexus photos

Lexus Owners and their cars

Team One, the company behind Lexus’ advertising in the US, recently contacted me about a great opportunity for Lexus owners to show off their cars. Right now, they’re looking for photos of you and your Lexus for an upcoming project, here are the details:

  • The photo has to be of you with your Lexus, not just a photo of the Lexus by itself.
  • The rule for image resolution, the bigger the better.
  • If your image is chosen, you will be contacted and compensated.
  • The deadline for this first wave is March 25th, 2008.

You can send the photos to (JavaScript must be enabled to view this email address), and be sure to use a valid email address where you can be reached.

(Personally, I’m going to have to wait until the weather gets a little nicer, all of my current photos are of the car only.)

Arthur St. Antoine on the Lexus LS 600hL

Motor Trend Editorial on the Lexus LS 600hL

Perhaps as a way to counterbalance his incredibly glowing editorial of the Lexus LS 460 last year, Arthur St. Antoine took some time in this month’s Motor Trend to badmouth the LS 600hL:

For many buyers, a hybrid car is nothing more than the four-wheeled equivalent of a yellow LiveStrong wristband-a conspicuous, self-satisfying, effort-free membership card into the “I Care” club.

…how can you justify paying almost 50 percent more-some $33,000-for the hybrid LS when it nets you only a 15-percent gain in output (438 gas/electric horsepower for the 600hL versus 380 horses for the 460L) and almost no improvement in fuel efficiency (20/22 city/highway mpg for the hybrid versus 16/24 mpg for the 460L)?

You can’t. In a revealing lux-sedan comparison last December, the LS 600hL finished fourth out of four, the test drivers (I was one) docking points for its compromised trunk (much of the space is eaten up by hybrid bits), a hugely complex powerplant that overheated when we charged up our mountain loop, and real-world fuel economy barely 15-percent better than the average posted by the rivals from Jaguar, Mercedes-Benz, and Maserati-each of which happily romped all day.

The limitations of the LS 600hL are well-documented, but using that fairly uneven super-sedan comparison as the basis of proof is rather suspect. Also, and I find it surprising that it wasn’t mentioned, the LS 600hL has several unique features (particularly the all-wheel drive) that cut into the $33,000 price difference versus the LS 460. This isn’t just a case of pointless hybrid markup, no matter how often it’s repeated.


As a sidenote, the buying public sure isn’t phased by the negativity — Lexus was only expecting to sell 2,000 LS 600hL’s in 2008, and the car is currently moving 1,000 units a month.