Lexus ES & RX Pebble Beach Commercial, plus Pricing


Two pieces of Lexus Pebble Beach news today, first off, the much searched-for Pebble Beach commercial has surfaced on Youtube:

Not much to the commercial, it’s strictly an announcement-style advertisement, but the Pebble Beach edition color really catches my attention. It’s nice to see it on more than just the SC 430.

The other news has to do with pricing. The PBE RX 350 has been on the Lexus site since the middle of February, and costs a premium of $3,880 over the regular RX. However, the pricing for the ES 350 PBE was announced today, which will be a $4,170 option. (Remember, there’s only to be 6,000 of each model made.)

Motor Trend Comparison: Lexus IS-F vs. BMW M3 vs. Mercedes C63


Lexus IS-F vs. BMW M3 vs. Mercedes C63

The Lexus IS-F comparison tests keep pouring in, this time from Motor Trend, who pits the new super-sedan against its primary competitors, the BMW M3 and the Mercedes C63. Here’s some selected highlights:

Steering feedback and response are everything in a car like this…The C63’s turn-in is crisp, with plenty of honest feedback and a meaty feel. Lexus equips the IS F with electric power steering, which isn’t as organic as a good hydraulic system. It’s fine for normal to moderate driving, but loses sensitivity when you’re really honking it. The IS F’s cornering abilities are impressive, but the car understeers heavily at the limit, and the wheel feels disconnected at that point. The BMW’s tiller is about as quick as the others but a bit lighter. Its communication is even clearer than the C63’s, with plenty of true road feel.

Kim Reynolds says, “The Lexus and the Mercedes feel like performance versions created out of something else. The M3 feels like it was born this way.” Ed Loh’s summary is even more succinct: “The Lexus and Mercedes are great hot-rod sedans. The M3 is a race car with four doors.”

Lexus is new to this game, yet has delivered a fast, edgy, credible piece from a company most known for quiet and beautifully crafted, if uninvolving, luxury sedans. A couple of clunky design elements let it down, and its steering and suspension calibrations aren’t as well synthesized at the limit as the others. As the IS F costs no less than the German duo, there’s no value card to be thrown. But we’re picking nits, and we know the brand’s next effort will be fully class-competitive.

Predictably, the IS-F came in last, not all that surprising considering the other competitors’ performance-brand history, not to mention how fantastic both these new versions of the M3 and C63 are.

As the article is quick to point out, this is only Lexus’ first effort in the super-sedan category, and there’s significant tuning and improvements that will need to be made.

More on Best Motoring’s Lexus IS-F/BMW M3 Comparison


Turns out there was more than one part to the Best Motoring comparison that I posted about a couple days ago. Get comfortable and and take a look at this 20 minute video (for quickness’ sake, the two main competitors as I see them, the BMW M3 and the IS-F, are at 1:25 and 13:36 respectively):

Again, there seems to be an issue with improper shifting with the IS-F, but regardless, the stats against the BMW M3 broke down like this:

Lap Time

 

  • IS-F: 107.387 seconds
  • M3: 105.817 seconds
  • Grip

  • IS-F: Rating of 88
  • M3: Rating of 100
  • Drift

  • IS-F: Rating of 90
  •  

  • M3: 98.5
  • No matter how subjective the Grip and Drift ratings may be, these are numbers coming from a highly respected source, so it’s hard to find fault with the results. One thing’s for sure, it’s no question that these cars are neck and neck, and I imagine that’s exactly what Lexus was gunning for.

    [Via: Auto Spies]

    Autoweek’s Long-Term Report on the Lexus LS 460L


    Lexus LS 460L Long Term Report

    Autoweek has turned in their long term report on the Lexus LS 460L, and the result was just what you’d expect, they didn’t like the prospect of returning the keys whatsoever:

    …when it comes to extended, over-the-road, full-zoot, family-vacation luxury, our long-term Lexus LS 460 L can’t get enough.

    Or it couldn’t. We turned in the keys in December, and the bigger bummer is that we’ve yet to figure out what can equal its long-haul abilities.

    What makes the Lexus perfect for road trips are its ultrasealed cabin and a ride as plush as that of an old-school Caddy. That is to say, it couldn’t be smoother or quieter.

    “The LS is a terrific cruiser, but a great driver? Not so much,” said one editor. “It loves the open highway, and it gobbles up miles faster than my kid eats Skittles. On a long road trip, you really appreciate a quiet ride, and few cars are quieter than this big Lexus. And the sound system rocks; with all the choices of XM at your fingertips, finding something to listen to is easy. For this trip, I used the navigation system, and XM traffic alerted me to a couple of construction tie-ups. Very nice.”

    There were some minor issues experienced, including an accidental triggering of the pre-collision system (which resulted in an unimpressed editor) and an issue with the automatic trunk release, but all in all, it looked to be a very positive experience with the LS 460L.

    The Lexus IS-F: Coming to a theater near you


    Dark Lexus IS-F

    Rather than a national TV campaign, Lexus has decided to bring the IS-F to the big screen, using movie cinemas to advertise the new super-sedan:

    Brian Bolain, national interactive automotive events manager, says the F campaign will not use national TV ads at all. He says the cinema focus was appropriate because in no other medium could Lexus be guaranteed delivery of a full, directional audio. “The dynamics of the vehicle have to come across. [With in-cinema ads] you can play with surround-sound [to show] that the car is gigantic.”

    “It was very important that this creative look and feel nothing like traditional Lexus advertising,” he says. “Typically, everything we do is light, and very refreshing; this needed to be more aggressive and menacing,” he says.

    Bolain says that although there will be no national broadcast ads for F, “dealers liked the cinema ads so much that they asked that we create a broadcast spot. We took three fifteens and glued them together to make thirty,” eliminating repetitive text and footage.

    Each ad will be 15 seconds long, and will play between the other, longer advertisements shown before a movie.

    [Source: Marketing Daily]