2009 Lexus IS Commercial from Japan


The new 2009 Lexus IS facelift has certainly started picking up some steam this week, and now we have a commercial from Japan that shows the updated model carting around Cinderella:

Nice to see the integrated turn signals in action, however brief.

Lexus Tops in Customer Loyalty


Lexus & J.D. Power

J.D. Power’s has released a first quarter report on Customer Loyalty, a study that determines what percentage of car buyers stick with the same manufacturer when purchasing a new vehicle. In the study, Lexus lead the way at 48%, four points higher than BMW and nearly four points over Mercedes.

I find this to be a very impressive stat, honestly, and believe it speaks volumes on the pleasure of owning a Lexus. (Granted, the German manufacturers are right close to the same rate of return, but that doesn’t make it any less of a feat.)

[Source: Next Autos]

2009 Lexus IS Information & Photos


2009 Lexus IS 350

Official 2009 Lexus IS photos have surfaced today, along with a promise that the mid-cycle facelift will debut at the Paris Auto Show. Before getting to the photos, though, let’s do a full breakdown of the various nips & tucks:

Exterior

  • Revised front bumper with reworked lower air intake and fog lights
  • Expanded front grille
  • Integrated turn signals in the side mirrors
  • Revised taillight design with L-shaped reverse lights
  • New 17″ & 18″ wheel designs
  • New colors: Amber Pearl & Truffle Mica

Interior

  • New instrument panel center cluster design
  • Illuminated temperature gauge & side mirror controls
  • New color and wood trim combos: Ecru (with golden brown trim) & Light Grey (with Dark Grey bird’s eye maple)
  • Contrasting stitching on the door panels, console lid & seats
  • Carpets & Seat backs set to match color of upper instrument panel
  • DC outlet and AUX input positions switched (!!!)

Mechanical

  • Paddle Shifting function in D mode
  • New VDIM cutoff switch for the IS 250
  • Optional 18″ wheels on RWD models
  • Revised suspension tuning and steering

Here’s the first batch of photos, I’ll be adding more as time goes on:

Lexus USA August 2008 Sales Report


Lexus Logo

Lexus’ August sales numbers are in, and it’s not that bad, considering the year so far:

2008 2007 % Change
IS250/350/F 6,318 5,381 17.4
ES350 7,881 8,646 -8.8
GS350/460/450h 1,686 2,300 -26.7
SC430 187 298 -37.2
LS460/600h L 1,772 3,164 -44.0
Total Cars 17,844 19,789 -9.8
RX350/400h 8,969 10,032 -10.6
GX470 1,720 2,157 -20.3
LX570 748 221 238.5
Total Trucks 11,437 12,410 -7.8
Total Sales 29,281 32,199 -9.1

After that 24.6% drop in July, any decrease that doesn’t hit double digits has to be viewed as a good thing. The 17.4% jump in IS sales is surprising, and would be immediately attributed to the US dealership Summer Sales Event, except the same sale happened last year. Must just be a hot month for the sporty sedan.

The LX 570 continues to be a mind-boggling success — I would have never expected so many to be sold. I suppose it’s just proof that there’s an exception to every rule.

[Source: Lexus]

Lexus ES 350 Commercial: Perspective


This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery:

I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn’t played up in more commercials. Works really well.