The Auto Enthusiast Reviews the Lexus IS-F


2008 Lexus IS-F

The Car Enthusiast has posted up a review of the Lexus IS-F, and it’s quite clear it wasn’t what they were expecting at all:

For Lexus, this section is key to the IS F being taken seriously as a performance car for real driving enthusiasts. The competition is not only fierce, but established. Car nuts know what to expect from BMW, Audi and Mercedes in regard to focused performance cars, but until now Lexus will not have featured in their shortlist of sport saloons.

If our first inklings are anything to go by, that will change very quickly.

As more and more cars achieve impressive on-paper figures, it’s how they deliver their performance that sets them apart, and the IS F scores highly with linear and seemingly endless acceleration.

This is an interesting review, as it’s squarely aimed at the true enthusiast, and reads well. One thing that’s mentioned, and I think it’s a very valid point, is that the IS-F and its competitors are really quite even in terms of performance figures, but it’s the way that performance is interpreted that makes all of the difference.

Ranking these cars in any way, unless it’s purely by the quarter-mile and 0-60, means that a person’s own preference and expectation plays the leading role.

Lexus to launch in India


Lexus Launching in India

It was rumored late last year, but according to the India’s Economic Times, Lexus is planning to bring their cars into the market by 2010, starting with the LS and LX models:

[Toyota] has started the preliminary groundwork in terms of strategy and dedicated dealership network which will be different from the network that sells Toyota’s existing cars like the Innova, Corolla and Camry.

Sources added that TKM will rope in select dealers for the Lexus range under a new marketing strategy. “It is likely to have exclusive dealers for Lexus, concentrated mostly in metros and major cities. Even the existing TKM dealers shortlisted for the Lexus will operate from a separate exclusive entity to maintain its niche brand value.

The luxury car market in India is just emerging, and it only makes sense to bring Lexus in while brand loyalty is still to be established. Really, though, I’m surprised it’s taken so long, and that there’s going to be such a considerable wait period.

Still, it’s better than selling the cars through the local Toyota dealerships.

Lexus IS-F Commercials


A couple weeks ago, when it was announced that Lexus would be promoting the IS-F strictly through movie theaters rather than a traditional TV campaign, it had me doubting just how soon the adverts would show up online, but as it turns out, the wait wasn’t very long at all:

If I had to choose, I’d say I liked the “blue streak” commercial best. I like the length of the ads, and I can imagine they would make a fairly strong impression on a giant movie theatre, sandwiched between other, longer ads. (My main complaint with commercials before movies is that it’s always these drawn-out, extended versions of existing ads.)

Lexus Prius Spotted?


Club Lexus member duyl27 spotted a re-badged Prius out in the sunny state of California, complete with a lowered stance and dual-quad exhausts:

Lexus Prius Spotted

It’s funny regardless, but with the rumours of an official re-badged Lexus Prius floating around, it definitely takes on a second meaning.

All in all, and I say this with a hint of a smile, it doesn’t really look all that bad. Honestly though, I’m hoping for something a little more unique, in terms of styling. Only time will tell, I suppose…

(Thanks David!)

[Source: Club Lexus]

Lexus LF-A Video from European Debut


Lexus LF-A Roadster Concept Video 1

To mark the European debut of the Lexus LF-A Roadster Concept at the Frankfurt Auto Show, Lexus put together a truly spectacular video, albeit with no actual in-motion footage. Click the photo below to be taken to the mini-site:

Lexus LF-A Roadster Concept Video 2

I imagine this would have been used as a video introduction to the vehicle’s unveiling at Frankfurt, and it’s hard not to get excited about this concept all over again. I can’t wait for the production announcement.

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Also included in this small LF-A Roadster mini-site is a PDF brochure, which is jam-packed with interesting information, including this blurb about the F-Logo:

Lexus LF-A Roadster Concept F-Logo

The Lexus LF-A Roadster is the latest car to be unveiled by our high-performance F-Marque division. Developed at Fuji Speedway and the Higashi Fuji Technical Centre, our two-seat supercar concept combines technological sophistication, leading-edge engineering and unparalleled refinement. To recognise the special role of Fuji in the project, the new “F” logo design integrates some of the most demanding corners of the Mount Fuji track.

This is the first time I’ve seen it mentioned that the F-Logo actually incorporates elements of the Mount Fuji track right in the actual design. Top-notch.