Subwoofers with a Side Order of Lexus GS

Here’s a Lexus I missed covering during SEMA 2008 — this GS 350’s sound system packs such a massive punch, they had to take the roof right off:

Lexus GS 350 Massive Subs

Lexus GS 350 Massive Subs

Lexus GS 350 Massive Subs

Besides the fact that it’s part of California’s Swift Car club, there isn’t much in the way of details. I did find this massive photo gallery, though.

[Source: CarDomain Blog]

New Sponsor: VAIS Technology

VAIS Technology

Allow me to welcome VAIS Technology as a new sponsor of The Passionate Pursuit!

VAIS Technology, as you may know, manufactures audio/video integration solutions for Lexus, making it possible to connect almost any media device to your vehicle. Most importantly, VAIS Tech lets you manage these devices using your standard audio controls. An ideal solution!

For more information or to purchase one of these systems, please click on their banner in the sidebar.

The Power of H

Turns out, the Lexus shipping crate video that I posted earlier this week is the first part of a series of green movement infomercials. Here’s a small intro to The Power of H:

More details on the next two parts showed up in Brandweek:

“Landfill,” which is currently online at, details Wilkinson and De Maria reusing metal shipping containers to create chic, eco-friendly and structurally sound homes. A voiceover compares their mission to that of Lexus, which aims to be landfill-free. “Shipping containers transformed into homes, waste transformed to value.” A second spot chronicles the construction of the houses. Tagline for the ads: “The ‘Power of h.’”

Two other ads show a Tokyo man using the vibration of cars to light a bridge and relating it to a Lexus braking system, and a solar tree that lights a park at night.

Combined with its traditional advertising, this is a smart, natural direction for Lexus marketing. The focus on efficient, responsible manufacturing is only going to grow, and increasing public awareness of the steps Lexus is taking allows it to carve out a very important position in the market.

[Source: Brandweek]

The Swarovski Crystal Lexus SC 430

To promote the launch of their Crystallized collection in Taiwan, Swarovski partnered up with Lexus and designer Zheng Zhiren to create this one-of-a-kind crystal SC430:

Crystallized Lexus SC 430

All told, there’s over 300,000 Swarovski crystals covering the SC, pushing its total value up to NT 10,000,000 ($306,045USD). Now that’s a lot of bedazzle!

[Source: YAM | Via: Born Rich]

Lexus Wallpaper of the Week: IS-F Gunmetal

Designed to resemble samurai swords, the Lexus IS-F gunmetal forged aluminum rims are the subject of this week’s wallpaper of the week:

Lexus IS-F Wheel Wallpaper

(It could be the gunmetal coloring, but the IS-F rim is probably my favorite Lexus wheel design ever.)