Lexus December to Remember 2008 Commercials


You knew it was coming — Lexus kicks offer their annual December to Remember event in the US with their Red Bow commercials. Have no fear, this year’s crop is especially excellent:

Very well done.

Given the economic climate and overall auto market meltdown, it’s no surprise that a slightly different tact was taken. Getting a car for Christmas is probably a once-in-a-lifetime event for most people, and these commercials capture that feeling with great success (though I think they should have substituted an IS-F for that ES).

Lexus Planning Four New Models in 2009


Lexus Logo

In a short interview with the Wall Street Journal, Lexus Group Vice President Mark Templin revealed that the company will be releasing four new models next year:

…he’s cutting back spending now so he can invest in the marketing campaigns of these four products one of which, the new RX, was revealed Wednesday. In six weeks at the Detroit auto show, Lexus plans to unveil its new dedicated hybrid, the HS250h. And it is also releasing a new IS convertible next year. Mr. Templin declined to provide details on the fourth product.

Speculation is running wild as to what this new model might be. There’s a few options, but the one I’m hearing most is a sport version of the LS, which I presume will be released as the LS-F. Like the IS-F, this sport package is said to include a new body kit, the Brembo brake package, and the IS-F/600h engine, among other various performance enhancements.

Also, speaking of the 2010 LS, I’ve been told numerous times that both the ES & LS will be receiving a refresh for 2010, and that part of the facelift will be incorporating the grille from the LF-Xh. Anyone want to give that a shot in Photoshop?

Full Lexus 2010 Introduction from the LA Auto Show


The Auto Channel has posted the full LA Auto Show 2010 RX introduction (listed at over eighteen minutes, but only plays for twelve):

First of all, the heads-up display was shown briefly, here’s a screen capture:

Lexus RX Heads-Up Display

Hard to get an accurate idea of the new feature’s implementation, but new details are certain to emerge shortly.

All in all, the video is an interesting watch, certainly much meatier than the edited Lexus release from last week. One point in particular is that the new RX hybrid will deliver an 8% increase in fuel efficiency over the outgoing model, which works out to a 2MPG increase.

Behind the Scenes of the Lexus ES Commercial: Cards


Last week, I posted up a new Lexus ES commercial that featured the talents of Bryan Berg, a professional cardstacker. Well, now we have a backstage pass at the making of this video:

I can’t imagine the tension that must have existed on this set, considering that if the filming of the collapsing cards had somehow been mishandled, the entire structure would have to be recreated. The price of perfection, I suppose.

Welcome to TPP 3.0


The Passionate Pursuit 3.0

Welcome to the new and improved TPP!

At first glace it might not look like a big change, but I’ve made a big switch with the software powering the site, moving from Drupal back to WordPress. Don’t worry, even if you don’t know what I’m talking about, the difference is going to be apparent. Let’s get to a rundown of some new features:

  • First of all, there should be some substantial speed improvements — from my tests it’s a 900% increase, if you can believe it.
  • The Lexus Model Database is now in much better shape, I’ve built it into a real section that’s easy to update and navigate, making it an actually useful feature on the site.
  • Comments are now threaded! This is probably the thing I’m most excited about. Also, I’ve implemented Gravatar support, meaning that commenters can use avatars.
  • There were huge problems with the old commenting system, and I never knew when people had left comments unless I checked manually. That’s been fixed as well.
  • The biggest change is the improved support for advertising. No longer buried, I’ve increased the available options to accommodate an significant interest in banner spots.

Big day, that’s for sure. There’s plenty of little things that need fixing, but hopefully it’s all minor. If you spot any showstopper bugs, though, please don’t hesitate to let me know.

Kevin RE Watts

Editor, The Passionate Pursuit