Lexus November 2014 Sales Report


Lexus Logo

USA

Lexus USA has reported 27,472 total sales for November 2014, a 11.6% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2014 2013 % CHG* 2014 2013 % CHG*
CT 1,322 1,002 37.2 16,065 13,284 21.4
HS 0 2 ‐100.0 0 5 ‐100.0
IS 4,610 3,973 20.7 45,419 29,603 54.0
RC 880 0 N/A 880 0 N/A
ES 5,884 6,295 -2.8 64,726 64,368 0.9
GS 1,836 1,590 20.1 19,453 17,138 13.9
LS 857 1,039 -14.2 7,539 9,663 -21.7
LFA 1 2 -48.0 16 22 -27.0
Total Cars 15,390 13,901 15.1 154,098 134,083 15.3
NX 22 0 N/A 22 0 N/A
RX 9,592 9,493 5.1 93,865 90,751 3.8
GX 2,043 1,703 24.8 19,978 10,306 94.5
LX 425 514 -14.0 3,547 3,950 -9.9
Total Trucks 12,082 11,710 7.3 117,412 105,007 12.2
Total Sales 27,472 25,611 11.6 271,510 239,090 14.0

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. November 2014 had 25 selling days, November 2013 had 26 selling days.

In its first month of sales and with limited availability, the introduction of the RC coupe propelled Lexus USA to a new sales record for November.

In fact, this was a strong month for just about every model in the lineup — the CT, IS, GS, and GX all saw 20+% sales increases, and the ES & RX managed to maintain their regular pace with little deviation. Even the LS & LX managed to put in solid numbers, despite their year-over-year percentage decrease.

Now, everything looks towards December — Lexus USA general manager Jeff Bracken has went on record that the brand will break 300,000 sales by the end of the year, which means another month with even better results.


Canada

Lexus Canada also set a new November sales record with 1,402 sales — this marks the second month in a row of record sales.

Sales are now at 16,056 for 2014, which already sets an annual record for Lexus in Canada.

(The RC sold 41 units and the RC F sold 15 units for its first month of sales.)

View the full model-by-model breakdown for Canada

Lexus Japan Offers RC F with Orange & Black Leather Interior


Lexus RC F Orange & Black Interior

Lexus Japan is offering a unique orange & black leather interior colorway with the RC F — here’s some photos from Japanese website Response.jp:

There’s also some official photos on the Lexus Japan website:

Lexus RC F Orange & Black Interior Official

For the moment it appears only Japan will be getting this interior color option, which is a real shame — pairing this with an Obsidian or Molten Orange exterior would be tough to beat.

[Source: Response.jp]

Lexus will Sell 300,000 Vehicles in the USA This Year


Lexus NX Sales Figures

Lexus will sell over 300,000 vehicles in the USA this year, marking the first time the brand has hit the 300k mark since 2007.

Lexus USA general manager Jeff Bracken confirmed the sales figure in an interview with Automotive News last week, also stating that the company’s goal is to once again be the best-selling luxury brand in the USA:

He did not promise to achieve that this year or in 2015.

“But it is our interest to regain sales leadership,” he said.

Bracken added that Lexus internally tracks retail registrations more closely than overall sales. Its only U.S. fleet activity is a few thousand loaner vehicles that Lexus dealers buy for their service customers.

But counting only retail volume through the first nine months, Bracken said Lexus is No. 2, ahead of Mercedes and trailing only BMW.

The key to Lexus’ aspirations will be the newly released RC & NX — in a separate interview with Wards Auto, Bracken shared some preliminary sales goals for the two models:

Bracken tells WardsAuto the RC and NX will contribute 1,000 and 3,000 units, respectively, to Lexus’ December sales tally.

Lexus plans to sell 40,000 NXs annually in the U.S., up from a 25,000-unit initial internal target, and deliver 16,800 RCs per year.

[Source: Automotive News & Wards Auto]

Initial Lexus RC F Orders in Japan Surpass Two Year Sales Goal


Lexus RC F Japan

In just one month, Lexus Japan has received 900 orders for the new RC F coupe, or roughly 30 times the estimated monthly sales goal of 30 units. In short, over two years of RC F inventory have been sold in 30 days.

The same holds true for the RC 350 & RC 300h — there have been 1,700 total orders since October 23rd, a total that exceeds the sales goal of 80 units per month by 2,125%.

(The NX had a similar success story in September, when initial orders surpassed the monthly sales goal by 1,357%.)

[Source: Lexus Japan]

Auto Express Comparison: Lexus IS 300h vs. Mercedes C300 BlueTEC Hybrid


Lexus IS 300h vs. Mercedes Benz C300 Hybrid

Auto Express prefers the Lexus IS 300h over the new Mercedes C300 BlueTEC Hybrid:

In the battle of the hybrid saloons, the IS 300h takes a narrow win. Its hybrid powertrain feels better resolved than the Mercedes’, as it relies on the electric motor more frequently to save fuel, is more refined and switches between drive modes more smoothly.

The Lexus isn’t as fast as its rival, but it’s more relaxing to drive, and while it trails on interior quality, if you go for a Premier model, you won’t be left wanting for kit.

Read the full IS 300h vs C300 Hybrid review