Photo Gallery: Lexus at SEMA 2014

Lexus RC F Hero Image

Now a week after SEMA ended, I’m finally able to decompress and share some thoughts & photos about the Lexus vehicles on display at the show.

(It was the most crowded year in memory — getting good shots of the vehicles was near impossible, and the experiment of taking photos with just my iPhone 6 was a mixed success.)

Instabuilt Lexus RC F by VIP Auto Salon

Lexus RC F Instabuilt

The Instabuilt RC F had the most hype going into SEMA, and the final build did not disappoint.

Clark Ishihara of VIP Auto Salon managed to pull together all of the pieces from the Instagram voting and create something that didn’t look built by committee.

The Seafoam Green exterior was the biggest surprise — did not expect to like the color, but it really suited the RC F.

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Lexus RC F Scores High in Motor Trend’s Car of the Year Award

Lexus RC F Motor Trend

The Lexus RC F was a finalist in the Motor Trend Car of the Year award rankings — here’s a quote from Jonny Lieberman’s write-up:

“The overall proportion and package are not at fault but are let down by a collection of details,” said [Guest judge Tom] Gale. [Executive editor Ron] Kiino was more blunt: “It reminds me of an ugly dog that’s cute because it’s so ugly.” [Editor at Large Angus] MacKenzie summarizes, “This thing is a mess from front to rear.”

That’s a damn shame, because the RC F is a wonderful driver’s car. Says Kiino: “A really pleasurable car to drive, and not just at breakneck speeds. Ride is surprisingly compliant, and the cabin is quiet on the highway.” Should you decide to push deeper with your right foot, the RC F delivers.

The RC F was joined by seven other cars in the finalist category: the Honda Fit, Audi A3, Hyundai Genesis, Maserati Ghibli, Mercedes C-Class, Kia Sedona, BMW 2-series, and ford Mustang all lost out to the eventual winner — the Volkswagen Golf.

Read the full Motor Trend Car of Year award rankings

Lexus Determined to be Fourth Overall in Worldwide Luxury Automotive Sales

Lexus NX Europe Worldwide Sales

In an interview with Just Auto, Lexus Europe vice-president Alain Uyttenhoven discussed the brand’s worldwide ambitions:

Alain Uyttenhoven, the head of Brussels-based Lexus Europe, has told just-auto that it is “impossible to catch the German three, worldwide” but that the brand is determined to be “number four”. 

Lexus Europe’s boss believes that the brand is now “out of its adolescence” and so as well as standing for “high quality vehicles, excellent customer service and environmental responsibility, it is now time for emotion to be added”.

For some perspective, let’s look at the worldwide luxury automotive sales from last year:

  • BMW: 1.66 million sales
  • Audi: 1.59 million sales
  • Mercedes: 1.47 million sales
  • Lexus: 523,000 sales
  • Jaguar/Land Rover: 425,000 sales

As evidenced by the numbers, Lexus already sits in fourth in worldwide sales, albeit trailing Mercedes by nearly one million sales and just 100k sales ahead of Jaguar/Land Rover (which should probably be separated by brand).

It’s a safe bet that Lexus will maintain its fourth overall position, but a more interesting puzzle is how the brand can inch closer to Mercedes.

The NX has already shown tremendous sales strength in both Japan and Europe, and the RC is sure to bring some sales in as well, but one million sales is a tough mountain to climb. Beyond introducing 10+ brand-new vehicles, the only real possibility is continuing to strengthen their core models.

[Source: Just Auto]

Photo Gallery: Lexus NX 200t F SPORT in Richmond, British Columbia

Lexus NX 200t OpenRoad Richmond

Not content to wait until the first NX SUVs reach North America, OpenRoad Lexus in Richmond, British Columbia have imported a NX 200t F SPORT from Japan to build on interest shown by prospective customers.

To further promote the new model, the dealership also commissioned photographer Matt Kwok for a massive gallery.



Details on the vehicle itself — this is the NX 200t F Sport Series 2 in Eminent White with Black NuLuxe, and features the panoramic glass roof and 360° panoramic camera that are unavailable in North America.

If you’re in the Vancouver area, you can stop by and check out the NX at the OpenRoad Lexus Richmond dealership.

Rocket Bunny Lexus RC & RC F Body Kits Now Available for Pre-Order

The Rocket Bunny Lexus RC body kit made its debut last week at SEMA, and it’s now available for pre-order on the GReddy website.

The SEMA RC body kit will retail for $8,600 USD, and a modified version for the RC F will be $12,000 USD — here’s a look at the kit on the super coupe:

Lexus RC F Rocket Bunny Side

Lexus RC F Rocket Bunny Rear

The Rocket Bunny RC at SEMA was one of my favorite cars at the show, but this application far too Mad Max for my liking — even so, it might just be the silver spray paint exterior that’s not working for me.

What do you think?

[Source: Rocket Bunny Facebook via Kaizen Factor]