Lexus Creates Virtual Reality RC F Simulator

Lexus RC F Rift

Lexus has created a virtual RC F simulator using the Oculus Rift headset — here’s a look at the video experience in stereo:

The RC F Rift simulator will be playable at upcoming auto shows, beginning at the Orange County Auto Show this week. There will also be stops at SEMA & the LA Auto Show in November.

[Via: Venture Beat]

Photo Gallery: Lexus RC F SPORT in Vancouver

Lexus RC F SPORT Kevin King Uy

My friend Kevin Uy had a chance to photograph the Lexus RC F SPORT in Vancouver recently, and the results are superb:

(Be sure to check out Kevin’s portfolio website, plenty of great photos there.)

[Source: Kevin King Uy Facebook]

Lexus September 2014 Sales Report

Lexus Logo


Lexus USA has reported 21,852 total sales for September 2014, a 7.3% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2014 2013 % CHG* 2014 2013 % CHG*
CT 1,078 798 29.5 13,585 11,440 18.8
HS 0 0 N/A 0 5 -100.0
IS 3,611 3,201 8.1 37,038 22,060 67.9
ES 5,722 4,866 12.7 52,910 52,076 1.6
GS 1,592 1,231 23.9 16,252 14,255 14.0
LS 568 761 -28.5 5,904 7,569 -22.0
LFA 0 1 -100.0 15 18 -16.7
Total Cars 12,571 10,858 11.0 125,704 107,423 17.0
RX 7,453 7,601 -6.0 76,216 73,279 4.0
GX 1,570 753 99.8 15,999 7,105 125.2
LX 258 310 -20.2 2,764 2,953 -6.4
9,281 8,664 2.7 94,979 83,337 14.0 15.4
Total Sales 21,852 19,522 7.3 220,683 190,760 15.7

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. September 2014 had 24 selling days, September 2013 had 23 selling days.

After two massive months of sales (both July & August were record months), Lexus has seen a slight dip in momentum for September. Even so, this marks twelve straight months of year-over-year gains and shows plenty of positives.

The GX has double its year-over-year sales once again, and the GS & CT both managed 20%+ increases after struggling earlier in the year. These jumps helped to offset the minor decrease in RX sales and the not-so-minor drop in LS sales.

(Lexus was third this month in USA luxury sales — Mercedes was first with 27,315 sales, and BMW second with 25,586 units sold.)


Lexus sales in Canada fell 5.0% in September, with a total of 1,501 units sold. The top selling model was the RX with 635 sales, followed by the IS with 383 sales.

See the full Lexus Canada sales chart (PDF)

BEYOND Magazine Feature: The Lexus RC F GT3 Race Car

Lexus International RC F GT3

Lexus International has just published a BEYOND Magazine feature on the RC F GT3 race car and chief engineer Yukihiko Yaguchi:

And “Lexus’s latest carbon fiber technology has been applied wherever appropriate,” says Yaguchi, “to keep the car’s weight to a minimum.”

He continues: “With attention to detail in mind, we’ve fine-tuned everything from the car’s agility and handling response to the mechanics of its onboard devices. We have here a very serious racing car. But at the same time, drivers of all skill levels would be able to enjoy driving it on circuits around the world.”

The photos accompanying the story are spectacular, especially this photo of the RC F GT3 at the base of Mount Fuji:

Lexus RC F GT 3 Front

Love these BEYOND features — be sure to go back and check out past stories on the Lexus RC F & LF-CC concept.

Read the full Lexus RC F GT3 Story

Photo Gallery: Black Lexus RC F in Poland

Lexus RC F Obsidian

The black Lexus RC F with the full carbon fiber package has shown up at the Lexus Warszawa-Wola dealership in Poland — here are some new photos:

[Source: Lexus Warszawa-Wola Facebook] (Thanks Mariusz!)