Video: Lexus USA Golden Opportunity Commercial Featuring the RC F & Donuts


Lexus RC F Donuts

Lexus USA has released a funny Youtube-only video for their Golden Opportunity Sales Event featuring the new orange RC F and some serious donuts:

Lexus Enthusiast Membership Drive Update: Funding Goal Reached


Lexus Enthusiast Membership Drive

Hello everyone,

Time for a big announcement — in just one week, the Lexus Enthusiast Membership Drive has reached 101% of its $10,000 funding goal!

Thank you to all the founding members for showing their support, I’ve been humbled by this amazing response and the strong vote of confidence. This is only the beginning of our journey, and I’m thrilled to have you along for the ride.

Development of the new site is scheduled to start later this week. As an added bonus for all founding members, I’ll be setting up a private blog to share regular updates throughout the process.

To everyone that has yet to join, there are only a limited number of founding memberships left — judging by how quick the funding goal was reached, I wouldn’t expect them to last long.

With much excitement,

KREW Sig
Editor, Lexus Enthusiast

Lexus LFA Honored in EVO Magazine’s Top Five Cars of the Modern Era


Lexus LFA EVO 200

In celebration of its 200th issue, the writers at EVO Magazine gathered their top five cars of the modern era in order to crown “the one that best represents the Thrill of Driving”.

As you can probably tell from the image above, Lexus’ very own LFA was included alongside the Ford GT, Renaultsport Mégane R26.R, Porsche 911 GT3 RS 3.8, and Ferrari 458 Speciale:

‘Nothing is quite as bewitching as an LFA, is it?’ gushes Jethro. ‘From the meticulous construction to that inertia-free V10, it just feels special.’ John concurs: ‘Fascinating thing. Very cool, partly because it’s sensationally rare, but there’s also a real sense of occasion when that V10 fires up.’

The LFA has seduced one and all – its exquisite detail and focus casting a spell that not even the mildly recalcitrant upshifts can break. ‘It just feels special,’ Jethro beams. ‘It’s seriously good fun, too. The rear of the car seems to be always just on the move but once you’re comfortable with that sensation of the rear axle taking on a bit of attitude, the chassis starts to shine. Summon its full might, which admittedly isn’t as mighty as you might expect, and the balance remains, with gorgeously controllable oversteer and supreme damping.’

I won’t spoil the eventual winner except to say that it’s not the LFA — regardless, the fact that a Lexus was included in this very exclusive comparison speaks volumes at how far the brand has come in terms of performance. Amazing result.

Read the full EVO 200 Best Car Comparison

Lexus UK Releases RC F Pricing & Package Information


Lexus RC F UK Pricing Information

Lexus UK has released pricing for the 2015 RC F coupe and its two option packages, with the base-model RC F starting at £59,995 and RC F Carbon package at £67,995.

(Please note for anyone outside of the UK, these prices include a 10% import duty and 20% value-added tax. Calculating another country’s price is not a simple currency exchange.)

Standard on all RC Fs are Brembo brakes, Sachs monotube shock absorbers, an active rear wing, Lexus’s Vehicle Dynamics Integrated Management (VDIM) system and 19-inch forged alloy wheels.

The RC F Carbon package adds a torque-vectoring differential and a CFRP (carbon fibre-reinforced plastic) roof, hood & rear spoiler. The torque-vectoring differential is a world-first in a front engine/rear-wheel drive car, providing three driver-selectable modes to optimize traction and vehicle control.

Also standard on all UK RC Fs are LED headlights (high and low beam) with automatic high beam function; a 10-speaker multimedia system including DAB, DVD player, a new Remote Touch touchpad control and Lexus Premium Navigation; dual-zone climate control; and Drive Mode Select.

It will be interesting to work backwards from the UK pricing to see what the RC F might cost in North America, but first things first — here’s a full breakdown of all packages & options.

Continue reading this article…

New Lexus Model to Debut at LA Auto Show in November?


Lexus Los Angeles Auto Show

The LA Auto Show has announced that twenty-five production & concept vehicles will have their world debut at this year’s show in November, and will include a new model from Lexus.

Here’s a press release quote with all the details so far:

This year’s debuts will deliver production and concept vehicles representing the ever-growing luxury, performance, low and zero emission categories. The debuts range from flagship SUVs and ultra luxury sedans to new compact entries and zero-emission production and prototype debuts.

Among the 25 global premieres scheduled for Los Angeles this year will be models by Acura, Audi, BMW, Chrysler, General Motors, Hyundai, Lexus, Mazda, Mercedes-Benz, Scion, Toyota, Volvo and Volkswagen.

A November debut comes at a strange time for Lexus — the RC/RC F and NX will just be arriving at dealerships, so something like an RX or GS F concept might be confusing to potential buyers.

My first guess? A concept for the next-generation LS. Outside of a brand-new model altogether, the LS is far enough away from the NX & RC that it won’t cause second guessing among consumers — it would almost fit with the “ultra luxury sedans” mentioned in the press release, and would also explain why senior Lexus executives are unconcerned with the declining sales of the current LS model.

It’s all speculation at this point — what do you think? Take a guess in the comments.