Videos

A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline:

This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how Lexus interior trim is created from a single piece of wood—just brilliant stuff, and one that helps define quality as one of Lexus’ most central characteristics.

Auto Express had their turn at the CT 200h Geneva display, and put together a video that shows plenty of interior footage:

The CT 200h’s door grip and handle design remind me a lot of the recently-released GX 460, which makes me wonder if this will be a shared design cue on new models.

Here are two videos of the Lexus CT 200h at the Geneva Auto Show Courtesy of CNET—The first features the site’s editor-at-large, with references made to auto start-stop technology and the sport mode, and was probably made before the CT 200h’s US sales announcement:

CNET UK also produced a similar video, with some unusual video effects at first, followed with some clear interior views and a demonstration of the power door-closers at the 0:47 mark:

(Thanks Seal!)

Lexus heralds its expanded hybrid lineup with this commercial featuring a synchronized display of the Lexus hybrid models:

The 5.5 billion mile figure quoted in the video is based on an average of 10,000 miles per year, which is less than the typical figure used in the U.S.  It’s also worth noting that the luxury auto industry has increasingly embraced hybrid technology, with the market about to gain many first-generation hybrid models from a number of makes—similar to how the Lexus RX spawned the luxury crossover category. Lexus also looks to expand its lead in the alternative energy arena by bringing the hybrid powertrain to new segments, including the forthcoming CT 200h.

(In addition to this video, which is currently running on the YouTube front page, the site’s official Lexus channel gained several hybrid videos recently.)

[Source: Lexus on YouTube]

Here’s the first live video of the Lexus CT 200h at the Geneva Auto Show:

With only 15 minutes to the CT 200h press conference, I have yet to find a live video feed—I’ll continue to look, and will update this post if I have any luck.

The Lexus CT 200h press conference is now on live at the Geneva Auto Show website on Channel 2.

(Thanks Seal!)

The first Lexus CT 200h video has been released:

There may not be any footage of the car in motion, but the video does illustrate the interior blue-to-red color change when activating sport mode as well as showing some closer detail shots of the stitching and art piece shift stalk.

I’m really falling for this car, though I’m reserving my full adoration until some driving impressions are published.