Commercials

Check out this Bruno Aveillan-directed Lexus GS commercial from the 2005 third-generation launch:

According to National Public Radio’s review of the 2005 GS ad campaign, the ads were filmed at a 10,000-year-old ice cave in British Columbia, an underwater trench off the coast of Oahu, and an atrium inside the Vancouver Art Gallery. The footage was shortened into three 30-second “James Bondian” spots named “Reveal,” “Ocean,” and “Ice”.  All began with images of a daring, difficult pursuit, leading up to the discovery of the push-button start—a technology that had its Lexus debut in the third generation GS.

A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline:

This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how Lexus interior trim is created from a single piece of wood—just brilliant stuff, and one that helps define quality as one of Lexus’ most central characteristics.

Lexus heralds its expanded hybrid lineup with this commercial featuring a synchronized display of the Lexus hybrid models:

The 5.5 billion mile figure quoted in the video is based on an average of 10,000 miles per year, which is less than the typical figure used in the U.S.  It’s also worth noting that the luxury auto industry has increasingly embraced hybrid technology, with the market about to gain many first-generation hybrid models from a number of makes—similar to how the Lexus RX spawned the luxury crossover category. Lexus also looks to expand its lead in the alternative energy arena by bringing the hybrid powertrain to new segments, including the forthcoming CT 200h.

(In addition to this video, which is currently running on the YouTube front page, the site’s official Lexus channel gained several hybrid videos recently.)

[Source: Lexus on YouTube]

I’m late to the party on this Lexus RX commercial that debuted at this year’s Superbowl:

I’ve been driving an RX 450h for the better part of three months, and I have to admit, this commercial captures much of what my final review will focus on. The RX’s best feature is how well it fits into everyday life.

(Thanks Dan!)

Huge fan of this Lexus commercial from the Middle East:

Reminds me of the classic LS launch commercial—though obviously for a different part of the world. Love this type of lifestyle commercials when they’re done right.

Prepare yourself for what may be the greatest Lexus garage setup ever:

Classic.

The only thing, the car selection’s a little dated—I think my four-Lexus rotating garage would comprise of: LFA, GS 450h, LS 460 AWD & a GX 460 for the wife. How about you?