Commercials

Here’s a Lexus ES 350 commercial from China with some great footage of the panoramic glass roof:

I’ve said it a thousand times but I can’t resist — that roof is one of my favorite options ever. It takes the ES to a whole other level.

Here’s a clever LS 460 commercial from Lexus Germany:

Captures the LS 460’s Mark Levinson system perfectly — there’s nothing quite like live music through those 19 speakers, in my experience.

Lexus USA is in the middle of their giant Golden Opportunity summer sales event right now, and have put out this colorful ES commercial:

Cracks me up the way the ES doors open & close to the beat — seems so out of character.

Update: Here’s another commercial from this campaign — this time it’s the IS:

To introduce the second generation GS, Lexus played up a sinister theme to match what was then “the world’s fastest automatic sedan”:

After the modest success of the first GS, the second generation was a massive hit right from the start, with over 30,000 first year sales and a strong reception from the automotive press (including the 1998 Motor Trend Import Car of the Year award). The 2GS was a constant in the lineup for eight years, and built one of Lexus’ strongest enthusiast groups along the way. An exceptional car.

Time for a blast from the past with this ‘96 Lexus LX 450 commercial:

The commercial’s slogan: “It’s everything a Lexus is, and everything a Lexus isn’t” is similar in message to the way the IS-F was introduced (“F is everything you thought we weren’t”), and for good reason. Both models expanded the Lexus brand in unexpected ways, though admittedly in exact opposite directions.

(Although it was very much a rebadged version of the Toyota Land Cruiser, this SUV is a personal favorite. I can still remember seeing the LX for the first time, right down to the black & grey exterior.)

This LS 600hL commercial from Lexus Taiwan has a special surprise at the end:

Just in case you missed it:

As the Lexus Taiwan website describes, this is a limited edition mountain bike built by Fuji cycles, and will retail for 180,000 元 ($3,300 USD). Expensive indeed, but not out of line with the rest of the Fuji lineup — too bad it wasn’t a production version of the HB Bicycle concept that debuted at the Tokyo Auto Show last year.

[Source: Lexus Taiwan]