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Lexus February 2010 Sales Report

Posted by krew on March 2nd, 2010

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USA

The February sales numbers for Lexus USA are in:

February Year to Date
2010 2009 % CHG 2010 2009 % CHG
ES 2,349 2,575 -8.8 5,272 5,546 -1.0
HS 712 0 N/A 1,959 0 N/A
LS 799 700 14.1 1,891 1,604 22.8
SC 27 76 -64.5 51 149 -64.3
GS 488 595 -18.0 1,017 1,493 -29.0
IS 1,991 2,147 -7.3 4,194 4,547 -3.9
Total Cars 6,366 6,093 4.5 14,384 13,339 12.3
LX 254 281 -9.6 536 609 -8.3
GX 1,473 516 185.5 3,002 1,144 173.3
RX 5,694 6,218 -8.4 11,382 12,738 -6.9
Total Trucks 7,421 7,015 5.8 14,920 14,491 7.3
Total Sales 13,787 13,108 5.2 29,304 27,830 9.7

Lexus outperformed analyst forecasts for the US market in February, posting a 5.2% overall sales increase despite persistent media coverage of the recalls involving its parent company, Toyota (which itself posted a 10.3% decrease in sales).  Some reports had forecast a double-digit drop in Lexus sales, but this turned out not to be the case.  Sales increases were led by the newly released GX 460, up 185.5%; the refreshed LS line also saw a 14.1% sales jump.

There were single-digit declines for the ES, IS, RX, and LX lines, while the GS sedans and the outgoing SC 430 exhibited the biggest sales drops. With the more expensive LS line outselling the GS, Lexus is likely looking forward to the next generation replacement for its midsize sport sedan. Approximately 360 units separated sales of the ES and IS lines, showing the entry sport model’s strength as it approaches the success of Lexus’ longtime sedan best-seller.

Canada

Lexus Canada also enjoyed its best February ever with 902 units sold, up 26.2% from last year.  The best-selling RX 350 accounted for 412 units, up 49.3% from last year.  Lexus has seen significant growth in Canada, with year-on-year sales increases through the past decade; 2010 looks to be continuing that trend.

[Source: PR Newswire, USA & Canada]

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Lexus CT 200h Coming to North America

Posted by krew on February 26th, 2010

Lexus CT 200h Rear

Big news for North America—according to the Lexus Europe Twitter account:

CT 200h will be offered for sale in ALL markets where Lexus is present

While I never had real doubt that the CT would be North America bound, it’s still a relief that there’s been some official verification. This model will do wonders for the Lexus brand in Canada.

That said, it’s possible, even likely, that the worldwide launch will be staggered, with Europe & Japan receiving the first CT shipments. This will be a main point of focus during the Geneva Auto Show, so we’ll be sure to learn more next week.

[Source: Lexus Europe]

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Lexus LF-Ch Interior Photos

Posted by krew on February 16th, 2010

Lexus LF-Ch Interior PhotosAt last week’s Toronto Auto Show, I had a chance to take some interior photos of the Lexus LF-Ch, and it was an amazing opportunity to get a close-up look at the handcrafted and one-of-a-kind concept car.

Before entering, I was asked not to touch anything—the interior is delicate and not built to be handled—even the door was opened for me. The steering and pedals are functional, but every other button and lever is purely speculative, meant to give off an impression. In fact, much of the labelling is done with rub-on lettering:

Lexus LF-Ch Interior Photos

Lexus LF-Ch Interior Remote Touch

The driver’s seat had all the feeling of a wood box (which is likely what it’s made from), but every material is beautifully detailed, I loved the look of the fabric:

Lexus LF-Ch Seats

Lexus LF-Ch Door Handle

Sitting in the LF-Ch was a real fanboy moment for me, and my fifteen minutes inside went by in a flash. Here’s the full gallery:

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Interview with Toyota Canada’s Stephen Beatty

Posted by krew on February 15th, 2010

Toyota Canada's Steven Beatty

I had a chance at last week’s Toronto Auto Show to have a quick chat with Toyota Canada’s Managing Director, Steven Beatty, about the growing Canadian Lexus sales and the possibility of a production LF-Ch coming to Canada (keep in mind that this conversation took place before Lexus’ announcement of the CT 200h).

TLE: In January, Lexus Canada had a 62% sales increase, and I was curious what you would attribute that to.

Stephen Beatty: I attribute it to good product! (laughs)

TLE: That’s a good answer!

Continue reading this article...

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Lexus LF-Ch @ The Toronto Auto Show

Posted by krew on February 11th, 2010

Lexus LF-Ch at the Toronto Auto Show

Click for a larger image


I had an unexpected surprise today while attending the Toronto Auto Show today—turns out the LF-Ch concept was set to receive its Canadian debut, which meant I had a chance to take some interior photos like this:

Lexus LF-Ch Start Button

Click for a larger image


The concept’s interior is handmade and essentially left untouched to prevent wear & tear. I could not believe the craftsmanship, just amazing.

More details and photos tomorrow.

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2010 Lexus RX 450h Long Term Review: Week 8

Posted by krew on February 7th, 2010

2010 Lexus RX450h at Night

Even with the winter weather, one of the real pleasures during my time with the 2010 Lexus RX 450h has been driving at night. It all starts with the on-demand all-wheel drive system—there hasn’t been a single slip, really nothing more than a flash of the yellow traction light, and that brings a lot of confidence no matter the road conditions.

But more than that, it’s also when the RX 450h’s real luxury shines through, as much of the vehicle’s best technology takes a starring role once the sun goes down.

Continue reading this article...

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