Comments
This is smart marketing by Lexus, and less niche than you'd think. Sneakerhead culture and sneaker collecting have really taken off over the last 20 years or so (even if a lot of them pine for 1980s designs like the Air Force One and the original Air Jordans). There are a growing number of guys out there with more shoes than their wives, so clearly they have enough money lying around to throw at Lexus :D
I honestly love this, and not just because I wear Air Force 1s every winter instead of boots. This is a tier-1 crossover, scoring Nike as a partner even in a small-test-size collaboration like this can not be understated.

Even better, the implementation is excellent. Tires look very cool.
Finally Nike & Lexus official!
More photos of the AF1 tires -- these are amazing:

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K