Lexus Enthusiast Membership Drive Starts Today


Lexus Enthusiast Membership Drive

Hello all,

Since launching in 2007, the Lexus Enthusiast website has become the single best independent source for daily news and insider information on all things Lexus.

This fall, the site will be going through a large scale redesign that will introduce important & frequently requested new features — it’s an ambitious goal with plenty of challenges, and will need your help to make it a reality.

I’ve created this video with an overview of the changes and an explanation of what’s next:


Now that you have an idea of what’s happening, here’s a detailed breakdown the major changes.

Please note: While the site will be changing extensively, it will remain free to access and will continue to be updated with daily news.


Community Forum

The single biggest change will be a new community forum — It’s time for enthusiasts from around the world to have a central place where we can discuss Lexus news and events while sharing our knowledge with other owners.

This forum will be the heart of our community, moderated by well-respected and passionate enthusiasts, and built on a modern discussion platform that rewards participation.

Registration will be free, and active members will be recognized for their contributions through a reward system. The regional sub-sections will encourage local meets around the world.

World’s First Lexus Podcast

Readers have also been asking for more meaningful access to Lexus executives and decision makers — that’s why Lexus Enthusiast will be launching the world’s first dedicated Lexus podcast.

Every month, I will be releasing a new audio interview with the movers and shakers in the Lexus world, full of answers to questions that you ask.

Exclusive Merchandise

Lexus Enthusiast has been given permission by Lexus International to produce limited-edition merchandise available exclusively to site members.

A new t-shirt design will be released every three months, and additional merchandise is currently in the planning stages.

Daily Photo Project

Lexus Enthusiast will be launching the Daily Photo project, a new section of the website focusing exclusively on Lexus photography.

Images will be sourced from photographers, reader submissions, official sources, and the extensive archives of Lexus Enthusiast.


Founding Membership

In order to fund development of these new features, Lexus Enthusiast needs a group of 100 founding members.

Please note, the site will remain free to access, and will still be updated with daily news. The premium membership is for the value-added services outlined below.


For your early pledge of $105, you will receive a lifetime premium membership with unlimited access to:

  • The world’s first Lexus podcast
  • Exclusive member forums & posting privileges
  • Limited edition Lexus Enthusiast merchandise
  • Daily photo downloads
  • Monthly contests
  • Reduced advertising
  • Early access to new premium features

You will also receive recognition in a special Founding Members section, a custom forum badge marking your special status, and this limited edition Lexus LFA t-shirt:

Lexus LFA T-Shirt

This t-shirt is a launch exclusive and will be never printed again. As a founding member, you will be able to vote on the final color combination.

(When the site launches in the fall, a premium membership will be $30 a year.)


As mentioned in the video, I would like to thank everyone for their continued support over the years. What started as a hobby seven years ago is now bigger than I ever expected, and I can’t wait to see what happens when we all work together.

If you have any questions at all, please leave a comment!

Sincerely,

KREW Sig
Editor, Lexus Enthusiast

Comments


  • Rafal

    Kevin. No you are about to make the biggest mistake of your life trying to make $ on people who visit your website with your “Premium Membership”. As soon as that happens you will lose 99% of visitors. You can’t charge people for any news about Lexus because there are millions of other websites where people can find the same info for free. But yes you should make $ on advertising and from advertisers, not from the visitors.

  • http://lexusenthusiast.com krew

    Hi Rafal,

    The site will remain free to access, and will still be updated with daily news.

    The premium membership is only for the value added services outlined below, here they are again:

    * The world’s first Lexus podcast
    * Exclusive member forums & posting privileges
    * Limited edition Lexus Enthusiast merchandise
    * Daily photo downloads
    * Monthly contests
    * Reduced advertising
    * Early access to new premium features

    Thank you for your comment, I’ll be updating the post to reflect your feedback.

  • Tommi

    Great work! Really looking forward to the forums and the podcasts.

  • Troy Howard

    Krew, unlike some, I listened to your video presentation about the advantage of becoming a founder to your premium side of your website. So much so, I was the First, #1, Numero Uno to pledge the $105!! So I’m feeling kinda special right now. Since your website is #1 in my book and so is Lexus I had to show my support. Thanks for providing the must update and accurate information about the best car maker in the world. Your rock dude!

  • RAL

    Glad to be a part of this new chapter. All the best success to you Kevin in these new endeavors.

  • http://lexusenthusiast.com krew

    I appreciate your support — thank you for being a founding member!

  • http://lexusenthusiast.com krew

    Glad to have you aboard! Thank you!

  • GSCT

    Sounds intriguing enough to join, so I did. Lexus Enthusiast is the best Lexus site for news and content, so with its own forums it will be really great and I can see how I am going to be spending even more time on it.

  • Lasse J. Nordvik

    This sounds awesome,Kevin! I’ve signed up as a founding member. Both Lexus and us fans are lucky to enjoy the fruits of your labours. :-D

  • lafars

    bloomberg stated that the LFA successor will be coming in 30 years time for a “new generation” (don’t know if he means cars or people)

    can you confirm if this is true or just some claim that bloomberg has come up with (the one that the claim came from was a writer at bloomberg)

  • http://lexusenthusiast.com krew

    Sure, I’ll be writing about that story shortly.

  • Lexus Cohen

    It’s definitely worth penny, jumping onboard for sure.

  • car7nut

    Kevin, Just joined the founding membership group and really looking forward to all what Lexus Enthusiast has to offer.

  • Jack Pesselman

    Did I miss something. I thought I was still going to receive daily news information via e-mail for free as before. It is now 7:23 est and no daily news today. Do I have to sign up again ?

  • http://lexusenthusiast.com krew

    Hi Jack,

    The daily email is sent out at 10am EST every day. All posts that happen after 10am are included in the next day’s email.

  • mrxandthexfactor

    An excellent idea and you have my fullest support, Kevin. Really excited about what lies ahead.

  • Paul

    Although I haven’t posted much in the past, I check here every day and Lexus Enthusiast is my most visited website. Glad to be a part of the founding membership and I’m looking forward to the upgrades

  • http://lexusenthusiast.com krew

    Thank you for your support!

  • http://lexusenthusiast.com krew

    That’s the hope, Lasse — big things planned!

  • http://lexusenthusiast.com krew

    Great, thanks! Very excited about the future.

  • http://lexusenthusiast.com krew

    Awesome, thanks!

  • http://lexusenthusiast.com krew

    You and me both, my friend.

  • Mohammed Taha

    Haven’t watched the video yet. Contributed. :)

  • LexusTechSA

    Just signed up :)

  • Mohammed Taha

    Almost half way there. Come on guys. We can do this. Where’s my fellow UAE Lexus Fans? I’m calling you Hamed Al Sayes

  • EOEIW

    Ready to donate but will anonymous donation still give me all the perks as listed?

  • k_one

    Contribution made – good luck with the new website Kevin! :)

  • James Ollick

    I signed up yesterday and look forward to your success, keep up the good work.

  • Normski

    Brilliant idea, good luck with what’s to come!

  • http://lexusenthusiast.com krew

    Thanks for the support, much appreciated.

  • http://lexusenthusiast.com krew

    I worked hard on that video, you better watch it. ;-)

    (Seriously, thanks for the support!)

  • http://lexusenthusiast.com krew

    Absolutely, anonymous donations are fine. Thanks!

  • http://lexusenthusiast.com krew

    Thank you for your generous contribution!

  • http://lexusenthusiast.com krew

    Thanks, excited to share the new site with you!

  • http://lexusenthusiast.com krew

    Appreciate the support, makes a big difference!

  • Alex

    I signed up too glad to be a founder!

  • Andyl

    Kevin. thanks for your great idea and vision. Look forward to the new features, especially the forum and more interaction with Lexus decision makers. Hopefully it would improve the offerings from Lexus Canada.

    Just joined the founding member group.

  • ApplesX

    I’ve visited your site everyday since I won an IS F shirt, pen and hat from you quite a few years ago. Happy to support you!

    Campaign ID: paul19652

  • http://lexusenthusiast.com krew

    Thanks, appreciate it!

  • http://lexusenthusiast.com krew

    That was a long time ago! Thanks for your continued support.

  • http://lexusenthusiast.com krew

    Sounds good to me, let’s see what we can do!

  • blkpantha

    am down as well

  • http://lexusenthusiast.com krew

    Great, thanks for the contribution!

  • AC

    just signed up! keep up the great work. almost there!

  • corradoMR2

    Kevin, I could not pass up this once in a lifetime opportunity!

  • SK

    If we are a Founding Member will we get the Limited Edition items right away or do we have to pay a fee for the items? I know we get the LFA Shirt but will we get a new shirt every 3 months?

  • http://lexusenthusiast.com krew

    Founding members will receive the free LFA t-shirt for signing up. All other merchandise will be available to founding members, but it will not be free.

  • http://lexusenthusiast.com krew

    Yes! Great having you as a founding member!

  • http://lexusenthusiast.com krew

    Not much longer now, thanks for joining!

  • Rob Grieveson

    Sounds promising look forward to improvements etc.
    Am I alone in not liking this huge and hideous new grille pasted onto the front of Lexus? Especially on the so called Sport versions, the smaller grille used on the standard models whilst not really like able is just ok in my eyes.

  • http://www.superluxury.tumblr.com/ Hamed Al Sayes

    Officially (Founding Member)

  • http://lexusenthusiast.com krew

    Welcome aboard!

  • RAL

    You are not alone!!!

  • Andyl

    Hi Kevin,

    I joined the founding member group but I just figured I selected “no perks” by mistake in Indiegogo a few days ago. So I made another $5 contribution to top up the $100. Am I getting the LFA shirt?

    Sorry for the trouble.

    Thanks.

  • OlFius

    And funder 97 is a fact, it’s me !
    Only 5$ needed to get your goal of 10,000$. Who’s next ?

  • http://lexusenthusiast.com krew

    Of course, no worries!

  • Lexlthr

    Sounds great! I will be joining as a founding member as well. Best of luck to you and thanks for all the hard work!