Video: Q&A with Lexus International Vice President Mark Templin

Lexus International Mark Templin

Here’s an excellent video with Lexus International executive vice-president Mark Templin answering questions about China, the NX, and the future of the brand:

Mark Templin’s answers are insightful and full of confidence — in particular, it’s interesting to learn that Lexus wants to grow at a controlled pace in order to preserve their customer experience. It’s the first time I’ve heard it framed this way, and makes a whole lot of sense.

(Thanks Simon!)


Comments

  1. Quality over quantity = Lexus!
  2. Lexus makes the Germans seem so desperate..... BD