Should Lexus Build an Ultra Luxury Van for Asia?


Lexus Van Rumor

Hans Greimel from Automotive News reports on an unusual rumor — Lexus dealers in Asia want Lexus to build a one-box van:

The reasoning: Today’s chauffer-driven executive, politician or other high roller finds the cramped rear seats of the Lexus LS, the brand’s flagship, or the Toyota Century, the staid old-school V-12 limousine usually spotted outside four-star restaurants, too confining.

They need their vehicles to be mobile office spaces, impromptu meeting rooms, executive committee shuttle buses and emergency catnap and clothes-changing venues. And they need to do it in style.

“If I go out to dinner with four people, I can’t take my chauffeured LS,” the dealer complains. Instead, he takes his Toyota Alphard van, with decidedly less panache. “There is space to change my clothes, and I can go to a funeral and a wedding in the same day.”

Vans are one of the most popular vehicle segments in Japan (and other parts of Asia) because of their utility and comfort, two characteristics of the original RX when it was introduced in 1999 — however, the idea of a van runs counter to the current Lexus focus on performance & design, and seems unlikely at best.

It’s really no surprise that the article closes out with this quote:

Asked how Lexus executives responded to the van overture, the dealer said: “They don’t want it.”

(Note: The image above is a Wald International body kit for the Toyota Vellfire.)

Read the full article on Automotive News

Comments


  • http://www.superluxury.tumblr.com/ Hamed Al Sayes

    Why not something you can compare it to the (Mercedes Viano) :D
    I’m SURE Lexus can do BETTER then the VIANO :p

  • http://twitter.com/CruxFiveTen Crux

    Lexy does not need this. The parent company can take their current #1 Van in Japan and PIMP the hell out of it.

  • Сафиуллина-Мохамед Ибрагимов

    no way

    lexus starting to go upper to maserati / porsche category/ why they will down themselves again

    this is just toyota supreme category in all Asia

  • Levi

    They can IMO just create a new Toyota “sub-brand”, “Mark X”.

  • BlackDynamiteOnline

    Uhhhh……as long as it doesn’t look like that hot mess!
    BD

  • LEXICON

    I have a request LEXUS… I LOVE the TUNDRA, close to luxury as it gets for a truck. Would it not be awesome if LEXUS were the 1st luxury brand to come out with a full size pick-up? DO IT!!!

  • Lexi

    I would buy a luxury van from Lexus. ala Bentley SUV leather interior… not a dress up Toyota Sienna!

  • M.M

    lexus should create a maybach competitor which should be a unique design (nothing like the LS) and have it produced in limited numbers.

  • Сафиуллина-Мохамед Ибрагимов

    this should be only the Century or Toyota should buy any british maker
    a maybach competitor from Lexus is so bad now on them while now they are trying to build sport lux. image

  • Onelog

    hah, not if it has an awkward grill leftover from the HS on there!

  • Onelog

    Mark X? Sub-brands are cool and all, but I think that name should be left to Lincoln.

  • Alex Wilson

    That makes perfect sense you know with Maybach still being around and all.

  • Alex Wilson

    It’s true. These vans are everywhere. I was at Marina Bay Sands this week and there were Toyota Vans and S Classes EVERYWHERE.