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Lexus Creates 3D RC F Interactive Print Ad for Sports Illustrated Swimsuit Issue

Posted by Kevin on March 2nd, 2014

Lexus has a special print ad in the Sports Illustrated Swimsuit Issue that creates a 3D interactive environment when viewed with an iPad — here’s a video example:

Very cool use of technology in a print ad, for sure, but let’s take focus on the sixth color of this particular screen:

Orange Lexus RC F

Ok, Lexus enthusiasts — who’s going to be the first one to take screenshots of the orange RC F from this app’s configurator? Please post them in the comments or email them to me, thanks!

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Comments
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  • A
    Ayo DocMkize
  • March 3, 2014
can i only get it with an IPad? what an IPhone?
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  • O
    OlFius
  • March 3, 2014
Maybe it's not orange, but more a 'gold' color ? I don't know.
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  • B
    Bruceatlexus
  • March 3, 2014
Check Lexus.ca, there is a orange RC pictured there on the future models section.

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