Lexus Sponsors Sports Illustrated Swimsuit Issue


Lexus RC F Sports Illustrated Swimsuit Issue

Once again, Lexus will be one of the sponsors of the Sports Illustrated Swimsuit issue — here’s a video with the RC F and Brazilian supermodel Lisalla Montenegro:

This is the fourth year in a row that Lexus has been involved in the annual magazine — here’s the details on this year’s sponsorship:

Sponsorship of the SI Swimsuit edition includes advertising that directly references the swimsuit model photographs while channeling to digital with a unique use of an app called Aurasma.

Unlike lots of apps that only recognize barcodes, Aurasma actually recognizes photos. In this case, it’s the photo of the sports car in the Lexus ads. When it recognizes the car, it launches a digital video experience.

Update: The model in the photo was incorrectly identified — it’s actually Brazilian supermodel Lisalla Montenegro.

[Source: MediaPost]

Comments


  • http://www.superluxury.tumblr.com/ Hamed Al Sayes

    Buy a Lexus RCF and get the package for FREE!!

  • Levi

    Awesome car, girl and music = awesome ad.

  • BlackDynamiteOnline

    I think it’s too subtle……
    BD

  • OlFius

    The car or the girl :-)

  • leopard08

    the front end wants to get naughty with the girl

  • LEXICON

    Can we get a desktop quality pic of that please?

  • Lexus Cohen

    I’d take both please

  • TOMMY LEE

    Im about to rub one off right now.

  • Tragic Bronson

    Can’t tell which “vehicle” has aftermarket parts lol