CRAFTED FOR LEXUS to Launch This Summer

Posted by Kevin on April 22nd, 2013

Lexus will be launching a new line of exclusive products called CRAFTED FOR LEXUS — each item is created by Japanese artists and inspired by the brand’s philosophy of traditional craftsmanship & innovative form and function:

Here are some example products:

crafted-by-lexus-1
crafted-by-lexus-2
crafted-by-lexus-3
crafted-by-lexus-4

CRAFTED FOR LEXUS will be exclusive (for now) to the new INTERSECT galleries that will begin opening this summer.

[Source: Lexus International]

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    William A
  • April 22, 2013
Kind of gimmicky, but at the end of the day I'm all for Lexus pushing their image as a "lifestyle brand," especially if it helps move cars off lots.

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