CRAFTED FOR LEXUS to Launch This Summer


Crafted for Lexus

Lexus will be launching a new line of exclusive products called CRAFTED FOR LEXUS — each item is created by Japanese artists and inspired by the brand’s philosophy of traditional craftsmanship & innovative form and function:

Here are some example products:

CRAFTED FOR LEXUS will be exclusive (for now) to the new INTERSECT galleries that will begin opening this summer.

[Source: Lexus International]

Comments


  • William A

    Kind of gimmicky, but at the end of the day I’m all for Lexus pushing their image as a “lifestyle brand,” especially if it helps move cars off lots.