Lexus to Open INTERSECT BY LEXUS Gallery Spaces

Posted by Kevin on April 21st, 2013

As announced at the Design Matters event on Friday, Lexus will be opening three INTERSECT BY LEXUS gallery spaces — here’s some example images and more about the concept:

Intersect by Lexus Exterior

INTERSECT BY LEXUS will be a unique space in select global cities where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests will be able to engage with Lexus through design, art, fashion, culture, movies, music and technology.

Intersect by Lexus Interior 1

Intersect by Lexus Interior 2

Designed by Masamichi Katayama, the world-renowned interior designer and founder of Wonderwall, the very first INTERSECT BY LEXUS will open in Tokyo this summer. Locations in New York City and Dubai will follow.

[Source: Lexus International]

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    Mike DeLorca
  • April 22, 2013
What a brilliant and constant form of exposure and ultimate advertisement of the LEXUS brand....a Brick and Mortar space that will encourage people to enjoy internet WIFI space and have a Latte....Browse, learn and think LEXUS. In my opinion a glorified Art Museum, Library,Star Bucks and Design all rolled into one great experience....to enjoy Music, Movies, people watch--meet and greet.....even have lunch....how ingenious can you get....would be nice to be able to purchase LEXUS Gift Shop itmes.....shirts, caps, etc. like the Dealership even.....leave it to the LEXUS research team to come up with such a great idea....no other car manufacturer in the World offers such.....a LEXUS first ! I think we will see more fantastic ideas from LEXUS into the 21st Century of living a different experience of the future lifestyle to come. Keep it up ! Simply the BEST !
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Interesting stuff from Intersect

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