Video: Introducing the New 2014 Lexus IS

Lexus has released this wild video to announce the arrival the new 2014 IS:

This was first shown at the reveal yesterday at the Detroit auto show — here’s Lexus general manager Mark Templin introducing the next-generation sports sedan:

(The full text of Mark’s speech is available in the Lexus pressroom.)

The whole show at the Cobo Center was very well-suited to the new IS with its starkly aggressive and ultra-modern exterior. There was this overall sense of daring — the new IS F SPORT is bold (and potentially polarizing), and the entire reveal reflected the spirit of the model.


Comments

  1. Hi, Shall 350 version of IS to be introduced into the European market ?
  2. What a stupid commercial. I want more car and less Lady Gaga. 
  3. I agree - daft, dumb, OTT add - this is a car, not perfume - seriously Lexus - with the new IS - you do not need to try too hard - keep it real, calm, serene - not pretentious - come on Lexus - seriously??!!
  4. This is more like it ...... http://www.youtube.com/v/Nl_AazE6m50  
    • YES!That,I like!
    • From that video, I honestly hope those aren't the headlamp washers that come with the next-gen IS. The chrome for starters is "Chrysler Luxury" looking. I much prefer the standard one Lexus uses that pop up from bumer. They have them on literally every other vehicle in the line-up, including the 2nd-gen IS (one model exception: I've never seen any headlamp washers on new ES). The only other Lexus vehicle I've seen with washers permanently out are the LFA and they are color-coded.
  5. What about the "F" model.  Are they going to produce the high performance model as well in 2014?