Lexus General Manager Mark Templin Discusses Future Models


Lexus LF-LC Concept

Lexus general manager Mark Templin recently spoke with Paul Eisenstein of The Detroit Bureau about the future plans of the brand:

The most likely addition to the Lexus line-up, Templin hinted, would be a compact crossover smaller than the current RX line, one that could directly target competitors like the Mercedes-Benz GLK, BMW X3 and Audi Q5. But Lexus is in no rush, the executive cautioned, since the RX remains the best-selling luxury CUV by appealing to a broad range of crossover buyers.

Not to read too much into this, but it’s unlikely that Mr. Templin would bring up the possibility of a compact crossover accidentally — in fact, it brings to mind last month’s Australian announcement that a Lexus mystery model would debut at the Paris Motor Show in September.

The discussion then turned to the LF-LC:

“The [LF-LC concept] we showed in Detroit this year was a smash hit,” Templin asserted, “and everyone is asking us to build that car without change.”

But he cautioned that if Lexus does bring the [LF-LC] to market it could take as much as four years to complete its engineering. Templin acknowledged that might seem to run counter to Toyota’s past approach to product development – which emphasized speed to market – but added that Toyota “has started to build cars more slowly again.”

Such a large gap between concept & production model is something we’ve seen before — it was five years between the first LFA concept and the 2009 debut at the Tokyo Motor Show. This suggests that the LF-LC may be much more than a SC replacement — we may be looking at the next-generation Lexus supercar.

Last thing — here’s a final quote from Mark Templin about the real hurdle in introducing a new model:

The biggest challenge, he laughed, is that, “We’re running out of the alphabet,” as makers not only add more models but shift to alphanumeric naming policies.

Read the full Detroit Bureau article

Comments


  • BlackDynamiteNY

    “Templin insisted it still makes sense to market a big car like the LS, though he acknowledged, “In the future, I think we’ll see multiple flagships in our line-up and (from) other manufacturers.”

    That, he hinted, could include a supercar like the (LF-LC Concept) — reportedly a personal favorite of Toyota Motor Co. President Akio Toyoda.”

    Sounds like they have BIG plans for the LF-LC.  Not a simple engine swap and launch….
    BD

  • Matt

    From a business POV I think turning the LF-LC Concept into the next supercar would be a silly move. That car has created such a stir and so much interest, if they position it right they could make it a massive sales hit. That positioning is most likely around the £50-75k mark not a £350k supercar.

  • BlackDynamiteNY

    Coupes only sell so much anyway.  A 6-series coupe may sell 5k for the year.  

    This would never be a volume car, so you might as well leverage it’s appeal to the hilt, and maximize your return, and publicity
    BD

  • BlackDynamiteNY

    I think the styling would transfer beautifully to a Gran Coupe style sedan, too.
    BD

  • Justin

    Message to Lexus: please just SPEED IT UP!

    Five years to market is a ridiculous wait. We’ll all have moved on by then.

    Sometimes I wonder if you have the real desire to succeed.