Behind-the-Scenes of the Lexus Super Bowl Commercial


With the Lexus GS Super Bowl commercial debut tonight, here’s a short behind-the-scenes look at the filming:

After watching the other car brands trying to be either overly clever or overly emotional with their Super Bowl commercials, I’m glad Lexus went with something short and to-the-point, and more than that, I liked the pure focus on the car — I only wish there had been more to the four model teaser at the end.

(Too bad that the entire “fake tunnel” bob-and-weave shown in the behind-the-scenes went unused!)

Comments


  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    Lexus cheaped out by cutting out that tunnel scene!

  • http://twitter.com/BlackDynamiteNY BlackDynamiteOnline

    Great job by Lexus!

    The ad spiked Lexus website hits over 500%, almost twice as effective as the Audi ad!
    BD

  • http://twitter.com/CruxFiveTen Crux

    What tunnel scene I didn’t notice that in the leaked video. 

    p.s never mind I should have watched the video in full before replying. lol

  • BOSS

    We got to see crappy commercials and didn’t even see this one up here in Canada…boooooooooo!

  • http://twitter.com/BlackDynamiteNY BlackDynamiteOnline

    Really wouldn’t have worked in the “Trapped in a box” concept…..
    BD

  • Anonymous

    Personally loved the Acura NSX ad. The NSX is gonna be a stiff
    competitor to the LF-LC (assuming they’re both in the same price range). 

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    Could’ve been after it came out. aha

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    ahahha It’s okay. I’m assuming you know what I’m talking about right now.

  • BOSS

    That’s interesting, got a link to the article?

  • http://twitter.com/BlackDynamiteNY BlackDynamiteOnline

    It’s on Inside Line’s straightline blog
    BD

  • http://twitter.com/BlackDynamiteNY BlackDynamiteOnline

    They’re gonna buy another 30 seconds to see a car drive in a room?
    I don’t think so…….
    BD

  • Mike DeLorca

    Just what LEXUS was pushing for…..lots of exposure. That is incredible hits to the website……will certainly create interest in sales and orders coming up in a few days.
    GO LEXUS !   I am anxious to reagain the crown for sales in 2012 !

  • Dnd171

    They didnt cut it out, theres another commercial, just go to youtube and their page and youll see it! 

  • Travis

    Sweet the GS looks nice

  • Jake

    Cool add, simple and clever.

  • http://lexusenthusiast.com krew
  • http://lexusenthusiast.com krew

    Tell me about it! Just awful.

  • http://lexusenthusiast.com krew

    I have a hard time liking anything with Jay Leno in it.