Lexus Releases Superbowl Commercial Teaser

Lexus has released a fifteen second teaser of their upcoming Superbowl commercial:

This will mark the first time that Lexus has advertised during the Superbowl, and although the commercial will focus on the new 2013 GS, other upcoming models will be teased during the thirty second ad — in fact, the outline in the metal door doesn’t appear to line up with the sedan’s front end:

Lexus Superbowl Screenshot

If I had to guess, I’d say the vehicle behind the door is bigger than the GS — perhaps even RX size.

Update: I stand corrected — I’ve been told in no uncertain terms that the car in the video is the GS.

(There’s also a Twitter Superbowl contest tie-in happening called TweetDrive — if you’re interested in learning more, you can check out the full details over in the Lexus pressroom.)


Comments

  1. Oh! I presumed wrong!
  2. I think it's the updated LX
  3. That does look taller than the GS.... 
  4. Awesome blog. I enjoyed reading your articles. This is truly a great read for me. 
  5. Great thisisirally ncie post!
  6. I'm pretty certain it's a GS. The sharp angles of the car make light reflect in ways that obfuscate the true size/shape of the car. Look at the attached image if the hybrid. They look identical to me.
  7. I'm interested in just how they will tease the rest of the new lineup....... BD
  8. I think it is the new LX
  9. Just an update — I’ve been told in no uncertain terms that the car in the video is the GS.
  10. I think this is the face lift of the RX. The grill that pops out seems too high to be GS. I know with certainty that there will be a face lift of the RX at the end of the first quarter of 2012. My girlfriend's going to Lisbon this weekend to test drive the new GS, to when she will see photos of upcoming models, among other things, face lift RX ...  Maybe a little too narrow to be LX. The LX is probably also a little flatter in the front ...  
  11. "uncontained" ... ? It seemed pretty contained to me!! hahaha,,, :P 
  12. Truth is undoubtedly the new k gs but I think the commercial has another Connotation of the gs watching the video it said that I want to stop what it is more powerful than the GS 350 presented by shaking and all the way shocks is very fast, I BELIEVE THAT iS THE NEW GS F.
  13. THE LEXUS FAMILY PUTS OUT SECOND TO NONE AUTOMOBILES. I HAVE OWNED 3 ES350 AND JUST LOVE THE LEXUS CARS. THIS IS BY FAR THE BEST LUXURY CAR ON THIS FACE OF THE EARTH. TALK ABOUT LUXURY AND COMFORT IT'S ALL RIGHT HERE IN THE LEXUS I CAN'T WAIT TO SEE THE SUPERBOWL COMMERICAL. REALLY EXCITED. KEEP UP THE GREAT WORK. LEXUS YOU ARE THE MOST CLASSY AND ELITE AUTOMOBILE OUT THEIR ON THE MARKET. I FEEL AWESOME WHEN I RIDE IN THE CAR. SUE & DOM NEW YORK
  14. i really wanna see GS-F but idk im interested
  15. It is the New facelifted RX for sure.....have seen the pics already...this will be a 2013YM...an F-sport version will also be launched along with the regular gas and hybrid versions..expect it by April 2012...production starts in March 2012...