A Message from Karl Schlicht, General Manager of Global Lexus Product & Marketing Planning


A Message from Karl Schlicht

The following is a message from Karl Schlicht, General Manager of Global Lexus Product & Marketing Planning, who asked me at the Detroit Auto Show if he could address my readers directly from time to time.

Well that was more like it, and I am not just talking about the fabulous Detroit weather during this traditionally blustery time of year — the North American International auto show is back, and in a more sustainable way than in the past.

The competitors are introducing a mix of interesting small cars, their famed traditional muscle cars and all new luxury models. Cadillac has a new small model that looks properly executed for the first time, and Lincoln showed a concept that didn’t personally inspire me, but their goals about boutique and customer service are to be admired.

For Lexus, we showed the full line of new GS models, including the hybrid GS 450h and F Sport versions that look very good. We can’t wait to start letting you look at these models — we went all out to provide a fabulous new GS, and it’s our best ever. There have been lots of comments about the interior as well — Lexus is not intending to lose its comfort leadership, even as we provide a sporty and more fun driving experience than in the past.

And then — and I’m trying to be modest here — the stunning LF-LC stole the show, didn’t it?

Lexus LF-LC Concept

This Lexus GT 2+2 is an art piece, with gorgeous lines and in the nicest red that you can imagine. You can look at it forever and still discover new features and curves each time. And the interior — to die for!

I know it’s just a concept, but I’d love to hear from Lexus enthusiasts — what you think? Should we move forward with this? Does Lexus need this kind of a coupe? What would you change, if anything?

I’ll be checking back to read your replies, and I hope to be back occasionally on this site — thanks for supporting Lexus!

Karl Schlicht is in charge of the Lexus worldwide product and marketing planning division, which was formed two years ago to help guide the brand globally. www.lexus-global.com

Comments


  • Sancali357

    Bring it on LF-LC we need you :)

  • Lexustechsa

    BUILD IT !  :)

  • Thegreatkingissafe

    a roadster, IS coupe, GS coupe and LF-LC are needed in the Lexus line-up!

  • Damian

    Yes….. please and how about a  better looking IS coupe not the funny looking
    IS hardtop, But I’m a fan of Scion,Toyota,Lexus….. Keep up the good work better looking
    and faster sport cars!

  • http://www.facebook.com/pierre.leveille Pierre Leveille

    Hello!  Very happy to see you in this blog. Keep up the good work. I love yours news models.

    Best regards from Montréal. Happy new year and full of success.

    Pierre Léveillé

  • http://www.facebook.com/pierre.leveille Pierre Leveille

    My message is for M. Schlicht of course.

  • Abode_lexus

    bring the is coupe, gs coupe, sc, and this, these are the only models that missing right now, but bring it this year….

  • 76210Guy

    Love the coupe, but as a very happy SC430 owner, I want a comparable, flagship luxury hardtop convertible.  My extended warranty is u in 2016. I’ll be ready.  Bring it on!

  • Mikolaj Donimirski

    You definately need a marvelous looking IS coupe and new SC like You’ve just showed. Imagine similar IS coupe… new market, huge possibilities… both hybrids of course. GS is rather sedan and should stay as it is. Set the trends !

  • Thomas

    Personally I would not spend money to buy a coupe. I love Lexus, I love the new and the previous GS and the IS 250/350 and the wonderful LS. I like the CT too allthough it should have a little more power and ideally should have been RWD. I miss that Lexus dont have the IS SportCross anymore or any “wagon” for that matter (I’m European).
    As for coupes, I dont need one to be honest, and if I did need an expensive coupe I’d probably buy a Ferrari instead.
    Hopefully Lexus listens to it’s real customers and not the dreamers that frequents this and that blog!

  • lexusjoe

    Mr Schlicht, DEFINITELY BUILD IT. It WILL Sell!  And it will probably force the competition to raise their “bar”. The LF-LC is Gorgeous. Congrats to Calty and Lexus. We also need a lower priced 3 row SUV!

  • naz

    you definitely need a a car to rival the Merc SL and Jag XK. This car would be a fantastic rival in production form. But it must ooze passion and emotion. The LF-LC just does it.  The SL will have a great competition in its hand. And it would really get Lexus noticed and attract the younger buyers lexus so needs. More models please lexus. Young people like coupes..So a coupe variant for every saloon is needed. Give us more body choices to select from. Keep up the good work !

  • Editor Clublexus

    LF-LC is definitely needed but we need an IS Coupe and a GS Based coupe to replace the void left by SC. These should be traditional 2 door coupes, not convertibles first (current ISC & SC430). A premium highline coupe should be last as the need for a more affordable luxury & sporty coupe is way overdue.

  • 05RollaXRS

    Ofcourse, a coupe placed below the legendary Lexus LFA is desperately needed so I would strongly support a new coupe model.

    However, Mr. Schlicht this should have a great sonorous and exciting V8 engine in it (preferably, high-revving and powerful with a great sound). Not a hybrid. It will definitely not get people excited with a hybrid drivetrain.

    Thanks.

  • http://www.facebook.com/people/Ayo-Doc-Shugz-Mkize/770784233 Ayo Doc Shugz Mkize

    Yes Mr Schlicht in South  African Market well Lexus is still given the respect it deserves,but bringing and SC coupe /IS Coupe with a Hybrid power plant,Lexus will be a brand to be reckon with in this market!!

  • Ron armour

    I would buy something similiar in the $60k area but with a little less bling. While very exciting to look at, this is probably to big a step for most Lexus owners including me. Porsche always got it right because they used lots of curves instead of hard edges……resulting in a long production run………your SC coupe showed this to be true.

  • http://pulse.yahoo.com/_LVNXW5SP2YH3CIVDDCADLM5CMM nobelss/28/m

    Lexus do need a halo car like the LF-LC for sure. For years people, and my self as well, admired the quality of Lexus “the pursuit of perfection”, let us be proud of it’s look and the way it drives, bring passion to Lexus.

    I love the exterior but I would make the front end more elegant, not soft as the new GS but just more elegant especially the headlights (wish I was a designer to know how to express it better).

     As for the interior I really like the new direction. Sophisticated yet simple and clean.I like the way the leather+wood+and high tech main screen comes together, but I wish the gauges to be more elegant and simple and less LFA style. In my opinion gauges should always be simple and clean.

     And again, just bring PASSION to Lexus, don’t let Lexus to be VOLVO. As an IS-F owner I enjoy the most the great service, the quality and the reliability, but yes I do wish if it had more stylish interior and exterior, people don’t love lexus because it has a kind of boring conservative design, they love it for all the other things. 

  • Mick

    Yes Lexus definitely needs this and other coupes in the lineup! A proper non-convertible IS coupe, a new SC, and a coupe in the 100-150K range. Other than that, a GS coupe would be great.

  • Erich Kerner

    i second that….i wonder why Lexus – until today – has no roadster in it´s lineup….great seller in the US and the middle east.

  • Anonymous

    I think first – lexus needs an IS coupe (and NOT a convertible like the ISC) … also a GS coupe. Lexus is seriously lacking in the coupe department… and if lexus wants to attract the younger buyers it cannot come soon enough. BMW/Audi/Mercedes as tons of coupes, and they sell well the 3/6 series, CLK/SLK/SL and A5 specifically in my area)  

    But to answer your question – YES, build this. At ~$100,000-$150,000 this will be an attainable “baby LFA” of sorts!

  • Sanda

    Agreed. A baby LFA is really needed in the Lexus line up with the same passion, excitement, sensory overload that LFA gives. It is a true driver’s car.

    The same spirit needs to be applied to a cheaper version LF-LC car that uses a high-revving V8 engine with an amazing engine sound and great driver oriented dynamics. That is what will get everyone passionate about Lexus cars.

    I agree the hybrid thing with CVT transmission. Just will not work. It goes against everything driving excitement and exhilaration is all about. 

  • Sebastien Kroetsch

    A real IS Coupe no questions asked Karl. Give it that gorgeous LF-LC front grill & lines and Lexus will own the segment. Bye bye 3 series. But most important of all where’s the forced induction? I know I keep repeating myself but Toyota made the best Turbo setups in the past. It’s time for them to bring it back and show everyone how it’s done. Don’t be shy. We can, we will.

  • Mike DeLorca

    Mr. Schlict—–Thank you for your interest and our valued customer opinions…… I am a die hard enthusiast LEXUS owner and plead to you to vote this concept thru to production. It is a smash and the German detractors who reply to the blogs hate it……only because it is a true artist design and marvel of machinery…..this is where LEXUS needs to be in sport coupes and thru out the lineup…..the direction LEXUS is heading is fantstic.  It is one of the most beautiful designs ever released…..also the next generation LS flagship is due soon and I think the wheel base length needs to be offfered even longer than the “L” version…..Blow the competition away !

  • Anonymous

    I agree. I believe every model should have a non convertible coupe at least. The LF-LC would be a great next Gen LS coupe!

  • ydooby

    This shouldn’t even be a question. Lexus NEEDS this car to bring DESIRE back to the brand. The LFA is nice but is barely visible in the public due to its severely limited production quantity and unattainable pricing. Even if this car doesn’t sell in large volumes it will still be more than justified with the level of brand image this car can help elevate.

  • Cable

    WTF Dude? More PR stuff? Of course you need to produce the thing and more, Lexus coupes and  wagons for everyone, yeah we need IS and GS coupes and wagons, new IS-F, GS-F, LS-F and AWD CT-F, let’s make those arrogant braggers from BMW and Mercedes eat Lexus dust, also you should point more that Lexus is mostly RWD compared with the FWD Audi, in commercials.

  • Cable

    Oh, and the Toyota GRMN Sports Hybrid Concept II would make a great Lexus to go against the Porsche Boxster and Mercedes SLK.

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    LOVE FOR THE LF-LC!
    AND LOTS OF LOVE FOR THE LX AND LS!

  • http://pulse.yahoo.com/_NVPGVRDL3GF52JAW74VWW74EPY Howard

    LF-LC looks great, but over 100K will make it hard for most people, even for current Lexus owners. The SC coupe was much in line with most people’s budget. I don’t like the idea of making a 4 door sedan into a two door coupe or a coupe into a 4 door sedan, they all kind of looking funny. Lexus need a real replacement of the SC and price similarly. I think people love Lexus because they can own one, which is usually not the case for Ferrari, so don’t price it like one. However, I don’t think anyone mind if the new SC looks gorgeous like the LF-LC. Just don’t price it out of most people’s range.

  • Thomas

    All capital letters! Wow…

  • Thomas

    I’d rather want Lexus to have few but amazing quality cars, like present, instead of having hundreds of versions of the same crap like Audi and other germ’s have. I love the simplicity of todays lineup. It’s honest and real.

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    Gotta show my interest! aha After all, Lexus will be taking my money.

  • Simon

    I’m 100% with you! Precisely what I had in mind. Nothing less!

  • Lexus Love

    I could not be happier with my current 2008 RX!  Wanted one with the original release in my teens and got last year at the age of 27.  It blows any other luxury SUV away.  It doesn’t try, it just is.  I hope the beauty of the new models and concepts makes it way throughout the the prodct line. As long as they continue to break away from re badging a Toyota things will be beyond perfect!  (We need a non 4-Runner GX and a non Land Cruiser LX.)  Lexus has and always will be my favorite. 

  • Pattebb

    Build it….It looks great, just tone down the front little. And put in the LS hybid ofcourse with little more power and not the usually cvt transmission, but with a more dualclutch gearbox. And see to that the new GS and new IS comes with wagon´s. I´am from Europe to, and we in Sweden loves wagons, Thx for ur interest Karl, and please come back and wright more about Lexus future..

  • Iridius

    plz plz Mr. Schlicht do build this car! Pure euphoria, just looking at it. And another thing, can Lexus provide a real shade of red for its line up in the future? (except the LFA, the only red paint available is matador mica which is not really red unless it’s under direct sunlight)

  • Jerry

    Build the LF-LC!  Both hybrid and F-versions would be awesome too 

    I’d also love to see more hybrids (maybe IS300h, ES300h, and LX600h). 
    A faster CT is needed (0-60 in 9.8 secs is too slow lol) 
    More F-models– IS F coupe,CT F, GS F, LS F. 
    More expensive $150k+ models would be cool and add even more prestige to Lexus. 

    One more thing –Please never build an R-class minivan competitor!!! That would ruin Lexus’s image for a very long time! 

    Thanks! 

  • Guest

    Build the LF-LC!  Both hybrid and F-versions would be awesome too 

    I’d also love to see more hybrids (maybe IS300h, ES300h, and LX600h). 
    A faster CT is needed (0-60 in 9.8 secs is too slow lol) 
    More F-models– IS F coupe,CT F, GS F, LS F. 
    More expensive $150k+ models would be cool and add even more prestige to Lexus. 

    One more thing –Please never build an R-class minivan competitor!!! That would ruin Lexus’s image for a very long time! 

    Thanks! 

  • JoeMa

    The
    LF-LC is inspiring. I would love to see a redesigned SC based on this design. I
    currently own a 2010 LS460 but I hope the next LS incorporates this more aggressive
    look. It is long overdue for Lexus to hit a few more designs out of the park.
    Even the new GS was tamed-down a bit too much compared to the concept.

    Go
    ahead, swing for the fences!

  • Simon

    That’s real talk right here… Gotta love your comment @Cable! Lexus needs to expand their “F” series, not only “F-sport” which isn’t serious enough IMO. Make that new SC-F (LF-LC) which will be the true evolution of the 92-00 SC and make a true GS-F ; both with high revving V8 at least. Please forget hybrid for “F” models ; we want sound! Refined sound indeed (you did pure awesomess with the LF-A). Bring it on Lexus…

  • http://pulse.yahoo.com/_QDFAQHJHHNNEYZSLWIEMMCPCZM dopp22

    Started my LF-LC savings plan!  Make it a convertible and keep the shape to coop as close as possible, and im sold!!

  • F1

    Is the a reason not to build this car? Exactly the way it is.. So perfect!

  • DuDE

    I’m sure if they decide to build it,it will be the pinnacle of hybrid technology.

    so Bring it on i’ll say!

  • Bobby

    everythings been said above, but im here to say im another person who agrees the LF-LC should be built and that passion should be continued as the direction for lexus looks very positive!

  • http://twitter.com/LoveMyLexusIS Lois M. Holakeituai

    Yes, please make the LF-LC a production car!!  It is gorgeous and combines luxury and sport so effortlessly.  I really cannot get over the beauty of interior.  Amazing!!  The only one thing I would change is the front end.  I do not like how the grille looks here with the front looking like its sticking out.  Other than that, I love it all.  

    I currently drive an IS250, but I’m dying for a coupe!!  More coupes are needed, especially an SC-replacement, IS/ISF, and same for the GS.  Come on Lexus, do it!! :-D

  • http://www.facebook.com/paul.williamsen Paul Williamsen

    Karl, let’s build it! They will come?

  • Adam Fillenz

    Hey! This concept car is really beautiful!!! It should be in production with minor changes. But I must tell you I really miss a car from the Lexus lineup, what could be the competitor of the Range Rover Evoque (or Mercedes GLK), but with a lower chassis and hybrid drive! You know, something like a Subaru Outback in a three doors, coupe style. It could be a version of the CT200h like an XT300h ;-) I think that would be a really special next step for lexus, and also there is no car on the market like that at the moment.

  • http://www.facebook.com/will.fernandez Will Fernandez

    As a fan of Lexus, a fan of the SC line, and as a general auto enthusiast I will also lay my hand in what seems to be the unanimous opinion that the Lexus brand NEEDS the LF-LC. 

    With all respect to the SC 430, I don’t think that it was a deserving successor to the first generation SC.  For one thing, it wasn’t a true coupe.  Secondly, it just didn’t have that timeless styling of the original SC which still looks good two decades later.  It was too bulgy and has aged terribly.

    Oddly enough, it wasn’t designed at Calty who did both the first generation SC and the LF-LC.  I think when Calty gets inspired they put out some truly lovely designs.   The interior of the concept is simply magical and very dynamic and something I want to see my future Lexus vehicles.  I’m not a fan of the new “spindle grill” that Lexus seems to be forcing on all their new cars, but Calty made it work this time.  It’s not so out of place here given the extreme and stunning avant-garde styling.

    The LFA makes a great halo car and demonstrates what the heights the Lexus brand can achieve.  But it is far too expensive for pretty much everyone and even if you could afford one, it’s so rare that you may not get one.  Lexus needs something that is more obtainable, but still representative of the Lexus culture.  I’d personally like to see Lexus make a production version of the LF-LC and recapture the spirit of the original SC as a 2+2 GT personal luxury coupe reinterpreted as a true modern Lexus.

  • DuDE

    Definitely 

  • http://twitter.com/DFGeneer DFGeneer

    By all means, Build it! And spare no effort to keep it as close as this concept. I have enough of tall hoods, bulged fenders and the resulting bloated appearance. 

  • AussieLexus

    Congratulations on the best concept car I have seen in a long time! Please bring it to production at your earliest convenience!
    I realise you will probably need to tone it down from concept but please try to keep much of the styling cues, especially the side profile – the LFA inspired lines are breathtaking.
    Please also make it available in both hybrid and non-hybrid guise with ample power and acceleration.

    Thank you so much for taking the time to reach out to your enthusiasts and seek our input.

    PS: Can we please receive a more powerful non-hybrid CT? Thanks

  • Xero

    It’s a no brainier to build the LF-LC! Lexus needs. Etching like this as the LFA is too expensive..

    The LF-LC could even be the LS coupe!

  • Anonymous

    A couple of years back, there were rumours of a LC600h coupe. Maybe this is it. In fact, it could be it if Lexus makes it. In my opinion, they should, to replace the sadly departed SC.

  • Brad

    Dear Mr. Karl Schlicht,

      Thank you for your interest in your customer base & for reaching out to us.KREW does a great job keeping us well versed with all the latest Lexus news.

      My best advice would be to continue with your Kaizen philosophy & continue to innovate & introduce new ideas to the world & lead the auto industry.It is very gracious of Lexus to share some new technologies with the auto world for the sake of humanity & you’re forcing the industry to follow your lead just like Lexus first did when they introduced the LS.

      In terms of design,my only wish for Lexus is that they continue to lead with new technologies & new designs,but on the same note,I’d like to see some classic Japanese artistry featured as well.Some great examples with another Japanese auto company is Nissan/Infiniti(though I would never purchase either,because Lexus’/Toyota’s build quality is sooo much better!)Infiniti’s M,for example,features silver polished Japanese white ash & it’s form is inspired by nature.(the LF-LC is inspired by nature also,so looking at a more direct comparison,the new GS 450h features bamboo trim & the GS 350 F-Sport features silk screening on the aluminum trim.-great job & a superb car!)Another example is the distinctly Japanese styling of the GT-R & on the Egoist edition,the Wajima Lacquer(Maki-e) GT-R emblem featured on the steering wheel.(although this model is too expensive & once again,though it may be brutally fast,is not the same build quality as seen with Lexus models!)Case in point-just don’t try to make the Lexus brand more European or American!If I wanted a European vehicle,I’d buy a BMW & if I wanted to purchase an American luxury car,I’d buy a Cadillac…BUT I CHOOSE NOT TO!!!

      Another topic of note is quality & value.There’s all different levels of luxury & some are just not attainable.Looking at other luxury items I love,I like AND WOULD BUY for electronics;Denon,Accuphase & Air Tight,for watch’s;Grand Seiko 9R86 series & Seiko Ananta spring drive & for denim,it would be Momotaro.I like BAlabo & TAD Labs for audio,Credor Juri GBBX 998 & Credor Sonnerie for watch’s & Mastermind for denim also,but they’re too rare,too expensive & just not attainable(though they demonstrate Japanese craftsmenship beautifully)The same goes for the LFA & even the LF-LC is a stretch.Though beatiful,they’re just like those other items I fancy-I will never own them.A new SC that takes inspirational influence from the LF-LC would be right up my alley & I would buy one in a heart beat!

      Please consider these topics as well as some other great ideas mentioned on this forum as we are,after all,pretty like minded individuals.

      Again,thank you for your time & for taking interest.I’ve always admired Lexus for listening to its customer base & always asking us what we want.

    Kindest regards,
    Brad Mccully,
    Nova Scotia,Canada

  • enthusiast

    Bring it and make it a value leader (meaning, more for less then competitors)!

  • http://twitter.com/DuchessOfLexus Lois M. Holakeituai

    Yes we will come!

  • Brad

    Could Lexus introduce more limited edition/special edition models for the North American market DURING each models production run?(not right before a newly engineered model comes out!)As somebody that has a very hard time picking out vehicle colors & dousn’t wan’t to drive what everybody else is driving,I find increasingly frustrating that Europe gets all the SE models from Lexus & Infiniti & Japan gets all the SE models from Subaru & Mitsubishi.Unfortunately,NA has not seen many SE models in the last 5 years.I do see a commitment from Lexus as of late to offer more SE models to the American market,But in Canada,we have still mostly been left with just the regular model options.

  • http://twitter.com/BlackDynamiteNY BlackDynamiteOnline

    Thanks, Karl, for your interest in this blog.  Krew does an admirable job in providing Lexus enthusiasts with the latest information.  We all appreciate your interest in our opinions.

    Regarding the vehicle in question, the LF-LC, it looks like a perfect addition to a lineup looking to become more evocative.  I’ve heard the rumors of $100k+ for one, but I see this as more of a CLK/6-series competitor, based off the GS platform.  You may have a separate GS coupe model already in the pipeline, but I see this as more of a sporty offering, not a Grand Tourer in the classic sense, like a Mercedes-Benz CL.  And you don’t want to make it too pricey, to dull it’s effect on the market.  The car should be accessible.

    I’m going to assume the ISF was just the first salvo in line of F-Models, and the GSF is coming in 2013.  It’s the right move, and I’ll thank you in advance for it.  If BMW can offer a manual transmission in the M5,  you should get on the stick, if you will…..

    Since the RX took off initially, I’ve been surprised Lexus hasn’t capitalized on it’s strength and made a larger version.  The GX is easily your weakest model, and should be replaced by a full-sized crossover.  The Mercedes GL seems to have jumped this market opening, and is doing much better than the GX.  The HPX Concept was a great move (Viewed it in person in New York years ago), but you guys didn’t pull the trigger.  I’m sure I don’t need to tell you a bigger RX might be a hit…..

    The new IS is coming, and HOPEFULLY you addressed it’s two flaws, the small back seat and the lack of manual transmission with the top engine.  Cars like the Infiniti G and 3-series are cleaning up, 
    and manuals will sell, if you SELL THEM!  Dumping manuals on weak engines, or stripping their feature content is becoming a sad reality for those of us who know how to drive.  If you want to cultivate a more passionate, emotional image for the brand, a manual transmission can be an aspirational model in the IS.  Having driven the IS350, it’s a wonderful car, but it deserves that “secret suce” that makes a double cheeseburger into a Big Mac.  I’m sure in your market analysis data, you’ve seen that BMW and Infiniti can sell manual transmissions.  They are carrying the ball Lexus has dropped.  Anything touted as a sports sedan should have the proper powertrain on it’s top model.

    So, in closing: 

    1.  Manual IS350
    2.  Larger-than-RX crossover (Probably should be a smaller one too) 
    3.  GSF model, with a manual
    4.  And of course, you will make this coupe, but come up with something bigger and……grander for a $100k

    Lexus is on righteous path.  You have my advice, and my full support.  Keep up the good work!

    Black Dynamite

    P.S.  BMW has already blinked with their upcoming M-Sport line.  They watch what you do, and react.  They fear Lexus.  They know how powerful Lexus is.  If you continue on a sporting line, with superior handling and manual transmissions, they WILL lose business, and they know it……
    BD

  • Mike DeLorca

    BD—-Thank you !    The best reply yet.  My thoughts expressed at length, These are all areas that LEXUS needs to jump on. My other concern is the Flagship LS being more cutting edge to blow the German competition away.

  • Whatthebrett

    The  design of the LF-LC cabin is exquisite, artistic, the bold sculptured curves really make a statement and show the possibililties of what can be achieved, whilst most modern car design is drab and playing with the same design idea’s, Lexus can cease the opportunity to lead the way forward.
    These design features should be taken as the cue for the Lexus brands future, moving it away from the pack and setting new and higher standards for the rest to follow. We as Lexus owners enjoy the innovation, quality and assurance of customer service satisfaction, knowing that we as customer are a part of the brands future.
    I find the design of the new GS a regression to the overall body styling of the current IS, now in its 6th year, the side profile looks like a enlarge photocopied version, and thus would not be expecting a much different design for the new IS when it arrives, the length of time between newly designed models in my case is a hinderance to purchasing another car, the trade off is that my expectations when a new model does arrive it should be flawless in its engineering and beautifully design sparking new desire. I think I am right in saying the development and testing time is normally in the range of 6 years but Lexus seems to be stagnant with external design at the moment with only minor cosmetic changes from year to year, most models have been in circulation longer then the industry normal practice and I believe that this has a effect on sale numbers and the current percentage down turn Lexus is experiencing.    
    The biggest market vacancy I see is a Rav4 size RX model, coupe’s have there place for singles and childless couples where practicality isn’t a issue and therefore should be limited to one or two models within the range that Lexus produce. The extension of available transmission options across all cars. 
    More diesel variety, even one day a diesel hybrid, the ultimate economy fuel miser, this is where research and hybrid technology should be headed, if Toyota / Lexus can resolve the engineering behind this conundrum, it is the door to the European goldmine.
    Whilst more powerful cars are a desirable selling point, it really is a fruitless endeavour, speed limits are simple reached, one or two second faster, and the ever rising cost to the environment and hip pocket will out sustain the thrill of indulgence.
    Lexus strength lies with its quality of build, its innovation, reliability, and content customers, keep this as your focus, but invest more into mechanical variations options and renewed design.

    Thank you for inviting us all to comment. 
      

  • Khan_moe

    This concept as a replacement for the SC is needed asap in order to capture some lost ground to what the German trio have been producing over recent years, there is only so long that Lexus can rely on the RX to provide sales towards annual figure in the US. Lexus needs a halo car like this and not a one-off like the LFA to attract new buyers to the brand whom have been suspicious about buying its cars over and above the German brands. I have been following Lexus since its inception and whilst the quality of the cars have never been in doubt, its designs and dynamics have always been questioned …

  • Mohammed Taha

    I believe an LS-C would be the perfect machine to fill in the SC gap.

    However I also believe, as many have already pointed out, that Lexus needs to step it up and begin providing a larger variety in their cars. I’m talking about more interior and exterior options, more engine options. Currently it’s 2 engines per model, kinda disappointing when you see MB and BMW with engines ranging from 2L to Supercharged/Turbo Charged V8 engines.

    By taking the steps above, you can make every Lexus unique but also the best selling car in all categories. This of course needs to be reflected all over the world, not just North America. The Middle East would be the biggest market. We have the money but do not have the choices. :)

  • http://maldives2you.com/ honeymoon packages maldives

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  • LexusLVR

    RWD on the CT200h would have made the car worthless for rear passengers. Look no further than the BMW 1 series 5-door which has no leg space in the back.

    FWD was the way to go from the start. It’s not like the car handles poorly.

  • Brad

    After giving much thought in consideration to a luxury sports coupe in Lexus’ line-up,I figure the best way for Lexus/Toyota to save money & give customers what they want is to share some development costs.I would recommend development of a ‘regular’ LF-LC in the $80-$100K range & an all out ‘F’ version between $100-$130K range.To fill another void,I would recommend development of SC coupe & a Toyota Supra successor.Toyota N/A still doesn’t have a sports car in it’s line up & a good many Supra owners feel burned & have had to shop else where.For goodness sake,hurry up & drop the HS & offer an updated version of it’s engine in the CT.Also,S/C the CT & offer it as an “F” version.Also give us a CX varrient as a small cross-over.You’ve got all the parts in your parts bin.Please bring IS & GS coupes to the table-especially an “F” version of each please.Lastly,though I think it’s admirable of you to have weened us of of 4WD body on frames gradually,but I think it’s time to offer a 7 passenger up-graded version of the RX in place of the GX & as much as it pains me to say it,I think it’s time to offer the LX in unibody form also.I think this is what is really confusing buyers right now when it comes to ‘image’ & ‘brand identity’.The message that you’re trying  to convey has to be consistant accross the whole line-up. 

  • jruhi4

    Thank you, Mr. Schlicht, for addressing The Lexus Enthusiast and listening to the Lexus fanbase.

    As a lifelong small car enthusiast, I will selfishly ignore larger vehicles and, instead, make a plea for several much-needed line extensions for the smaller side of Lexus.

    First and foremost atop the list is for a small Lexus 2-seat roadster derivative of Toyota GT 86 / Scion FR-S to rival Audi TT, BMW Z4, Mercedes SLK and Porsche Boxster. It doesn’t matter whether it has a soft top or retractable hardtop. As editor of my.IS (a Lexus IS fan site), I’ve already penned two pleas in this regard as far back as July 2006 ( http://my.is/forums/f41/what-should-lexus-build-smaller-than-sc-roadster-299320/ ) and again in July 2008 ( http://my.is/forums/f41/what-should-lexus-build-smaller-than-sc-roadster-part-deux-365580/ ). TLE member Cable’s suggestion earlier in these thread comments of a Toyota MR2 Spyder / GRMN Sport Hybrid Concept II derivative badged as a Lexus might also work.

    The other major gap in Lexus’ lineup is for a smaller-than-RX crossover SUV, presumably a Toyota RAV4 derivative. With Audi and BMW having recently changed course and planning to sell their Q3 and X1 small upscale crossover SUVs in the U.S., I’d say a Lexus rival becomes more imperative than ever. My future daughter-in-law would be all over this were Lexus to build it.

    More powerful, even performance-oriented CT versions would be a great addition to the line up. A CT 300h (I know Lexus owns the trademark) powered by the new Toyota Camry Hybrid’s 2.5-liter 4 would be a great first step. Beyond that, a luxury hot hatch CT F with the 3.5-liter V6 and all-wheel-drive would be a very welcome addition to the line.

    Finally, a full, BMW 3-Series rivalling lineup of 4 Lexus IS body styles (sedan, coupe, convertible and sportwagon) would be most welcome. And, with advances in soft top padding and insulation, don’t be afraid to go the soft top route for the next Lexus IS C convertible. Exterior styling would surely benefit greatly.

  • Anonymous

    Manual Transmissions

    More Manual Transmissions

    300 HP+ with Manual Transmission

    The next IS 350 needs a 6 speed manual transmission

    And just to be clear, I mean 3 pedals, not 2

    Manual Transmissions

    Thank you sir

  • Khan_moe

    I honestly hope Karl S and people of his calibre within Lexus continue to read these comments within this blog. I reside in the UK (Lexus’s largest market in Europe) and continually read all the weekly/monthly car magazines published here and in the US for over two decades and am versed in the comments that have been echoed within these magazines when it comes to car reviews relating to Lexus and its main competitors (i,e the German brands). The praise that was reaped on the original LS400 across the board seems to have dissapated as the years have gone by with the replacement models and this also applies to the GS and RX. Only the IS within the UK has had good reviews praised upon it but limited model range and lack of an initial diesel engine has made sure the numbers sold are minimal in comparison to rivals. Add to this the fact that since 2010 all petrol engined GS, RX and LS models were dropped  here and thus have crippled sales leaving only Hybrid models to compete with the big boys. It is disheartening as a Lexus fan to understand why the bosses within Lexus would have taken this decision knowing full well that to compete head on one would need as many variants of each model as possible. A good case in point is the recent success of Jaguar, only a few years ago they had a dated model range but now have a very desirable model range and this is evident in their sales and the accolades praised upon them by car journalists.

    The latest GS has already been criticised by US magazines for not doing enough to close the gap between the E class and 5 series and thus they found it difficult to recommend over and above its rivals, the few UK magazines that have test driven the GS range are following with similar reviews, which is a shame ….

    I would so much like to see a broader range of engines and options within each class of car in the UK (IS, GS, LS, RX), but doubt this is the path that Lexus bosses have in mind for Europe

    Regards,

    A Lexus fan in relentless pursuit of perfection within the Lexus range in Europe

  • Khan_moe

    I honestly hope Karl S and people of his calibre within Lexus continue to read these comments within this blog. I reside in the UK (Lexus’s largest market in Europe) and continually read all the weekly/monthly car magazines published here and in the US for over two decades and am versed in the comments that have been echoed within these magazines when it comes to car reviews relating to Lexus and its main competitors (i,e the German brands). The praise that was reaped on the original LS400 across the board seems to have dissapated as the years have gone by with the replacement models and this also applies to the GS and RX. Only the IS within the UK has had good reviews praised upon it but limited model range and lack of an initial diesel engine has made sure the numbers sold are minimal in comparison to rivals. Add to this the fact that since 2010 all petrol engined GS, RX and LS models were dropped  here and thus have crippled sales leaving only Hybrid models to compete with the big boys. It is disheartening as a Lexus fan to understand why the bosses within Lexus would have taken this decision knowing full well that to compete head on one would need as many variants of each model as possible. A good case in point is the recent success of Jaguar, only a few years ago they had a dated model range but now have a very desirable model range and this is evident in their sales and the accolades praised upon them by car journalists.

    The latest GS has already been criticised by US magazines for not doing enough to close the gap between the E class and 5 series and thus they found it difficult to recommend over and above its rivals, the few UK magazines that have test driven the GS range are following with similar reviews, which is a shame ….

    I would so much like to see a broader range of engines and options within each class of car in the UK (IS, GS, LS, RX), but doubt this is the path that Lexus bosses have in mind for Europe

    Regards,

    A Lexus fan in relentless pursuit of perfection within the Lexus range in Europe

  • 2JZ-Jimmy

    This is a great platform to replace the old SC chassis. Most of the enthusiast like myself have take the current SC chassis as far as humanly possible in terms of performance/ luxury ! I’m not sold on the whole hybrid idea for these cars, however I’m sure if anyone master the hybrid design Toyota/Lexus can. I think releasing the LF-LC as a hybrid under the Lexus brand would be great, BUT only if it were followed buy the release of the MKV Toyota Supra, based off the same platform. This way the hybrid as well as the monster HP manual trans version can be introduced together.

  • Anonymous

    Mr. Schlicht. I would definitely advise you to make it as a production model. Also, IS/GS coupe models are needed and worth it. To counterweigh BMW/Audi/M-B.

    Personally, I would really appreciate a wagon (combi?) version of IS and GS models. I think, by missing these versions, you are losing a lot of prospective buyers. So far I don’t have a family, but if it comes, I will have to drop Lexus, for obvious reasons…

  • Brad

    NOW THAT’S WHAT I’M TALKING ABOUT!!!As soon as I seen 2JZ as part of your user name,I knew before I read a single word that you see things the same way as I do!

  • Bruce L. Wallace

    The LF-LC is the most beautiful car I have ever seen. To me it is a fine piece of organic architecture.  The interior follows with the same splendor.  I am all for “Car People” , but rarely does one see this level of artistic talent.  If you build it, I will be tempted to stretch to buy it.  If you do not build it all other cars will seem bland.

  • Anonymous

    Obviously, there is no doubt in anyone’s mind, at least in mind of people who wish Lexus success, that Lexus needs this model badly. The ONLY quibble I have is that many car makers occasionally show incredibly luscious concept cars, only to disappoint the followers with watered down production. If you can bring the production car in AS CLOSE SHAPE TO THE CONCEPT AS POSSIBLE, including fantastic interior, you will experience tremendous success, beyond wildest imagination. This is the most effective tease you ever did in the Lexus history. Bring it on, and as soon as possible, hopefully announced before Olympics.