Lexus July 2011 Sales Report


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USA

After dismal sales in May & June due to the Tōhoku earthquake in Japan, the USA July sales figures show Lexus starting their climb back to normal volume — here are the model-by-model stats:

MONTH Year to Date (*DSR)
2011 2010 % CHG* 2011 2010 % CHG*
ES 2,850 4,093 -27.7 19,446 26,102 -25.5
CT 1,553 0 N/A 5,321 0 N/A
HS 306 165 92.6 1,663 6,657 -75.0
LS 626 894 -34.1 4,827 6,636 -27.3
SC 1 36 -97.1 18 222 -91.9
GS 326 592 -42.8 2,406 4,078 -41.0
IS 2,305 3,100 -22.8 15,320 19,242 -20.4
LFA 7 0 N/A 36 0 N/A
Total Cars 7,974 8,972 -7.7 49,037 62,937 -22.1
LX 264 286 -4.1 1,737 1,877 -7.5
GX 830 1,175 -26.6 6,466 9,241 -30.0
RX 5,471 8,162 -30.4 45,309 51,970 -12.8
Total Trucks 6,565 9,623 -29.2 53,512 63,088 -15.2
Total Sales 14,539 18,595 -18.8 102,549 126,025 -18.6

Brian Smith, Vice President of sales and dealer development for Lexus USA, had this to say about the July numbers during today’s sales conference call:

At Lexus, we hit the bottom of the trough in terms of supply availability in June, so I’m happy to report that we’re on our way back to building dealer inventory and satisfying pent-up customer demand for our cars and SUVs.

July sales of 14,539 exceeded our plan. With increased availability, we are gearing up for a typical strong 4th quarter for Lexus.

While July still showed a 18.8% decrease compared to 2010, overall sales are up nearly 4,000 units over last month — and with inventory levels returning to normal and the return of Lexus’ annual Golden Opportunity Sales Event bringing improved leasing options, USA sales should be even closer to the numbers set last year.

Canada

Lexus sold 936 luxury vehicles in July, a decrease of 22.1%.

[Source: Lexus]

Comments


  • LexusFanatic

    Once the new models come out Lexus’s will definitely be up.  I predict lines like at  the Apple stores and Lexus will be the #1 brand again!!! 

     “The Pursuit of Perfection”

  • Blackdynamiteonline

    This will be a nice respite for Lexus to get their game together for next year
    2012 will be The Year of Lexus!  Back on top!
    BD

  • F1

    Looking back at past Lexus monthly sales, it seems that naturally Lexus sales pick up steam from August-December..

  • F1

    Looking back at past Lexus monthly sales, it seems that naturally Lexus sales pick up steam from August-December..

  • Vodka1

    I doubt. I don’t see anything good from thoses lines of numbers. BMW just announced record sales and benefits in every markets all around the world. And Audi shared the same results a few months ago.

    I went to an Audi Dealer this morning. The guy said due to China’s increasing demand they have a 10 months delay over the Q5 ! Can you believe that ? I don’t know how will Lexus manage to adapt their cars to different markets when only offering few cars with few configurations.

    Hope they’ll managed to copy German manufacturers a bit more for the car dynamics and driving pleasure while keeping their all-in-one packages way of selling cars.

    V1

  • LexusFanatic

    Lexus will be the leader in the pack again soon.  Once the Chinese market see us driving more Lexus than then German cars they will jump on the bandwagon, just like us buying iPads they will want them too and they will even sell a kidney for it.  German cars are inferior to the Japanese cars in every way they don’t need to copy anything.  Lexus innovates and the Germans and the rest of the world copies.

    “The Pursuit of Perfection”

  • Vodka1

    Oh yeah.

    People buy iPads and iPhones NOT because they are expensive, they buy iDevices because thoses products are the best on their market. Just like German cars. No offence here. Just being objective.

    V1, Lexus IS 220d Sport ’07 owner.

  • http://lexusenthusiast.com krew

    It’s a fair point, but one that’s hard to judge while there’s still inventory issues. I do think Lexus is attempting to get away from their one-size-fits-all configuration model, as we’ve seen a variety of interior options with the CT (especially in Europe), and the new GS appears to have region-specific engines (GS 350/450h in North America, GS 250/450h in Europe). Hopefully this is a sign of things to come.

  • http://lexusenthusiast.com krew

    Have to appreciate the enthusiasm, but I think you might be pushing it a bit too far. That said, Lexus does have a successful model in China with the ES 240 (fourth best-selling luxury vehicle in the country), so it’s positioned to make a big jump once the other cars in the lineup have suitable engines.

  • LexusFanatic

    They buy those devices because of the prestige not because it’s the best the market.  All they buy over there are expensive luxury goods.  Go to a LV store in Hong Kong lines of China men and their second wives.  If you go to an watch AD in the US ask them about Patek or any other expensive watch they will tell you all the Chinese are gathering them up.  German cars are about prestige not because they are the best, Lexus makes the best cars in the market in terms of technology, reliability, speed, handling and price.  The Chinese right now are the monkey see and monkey copy, they don’t innovate they just rip off with all their of our money.

    “The Pursuit of Perfection”

  • Vodka1

    You’re right. Thoses iDevice get bought also beacause they offer some kind of social status. And that’s sadly true. Some want them to ‘be someone’ or ‘be someone else’ or to show off. Right.

    Appart from that, you cannot deny they were first to offer design, ergonomy and functionnality with no concurence at all and that explains and legitimate the success of iPads and iPhones. German cars, to me, will succeed worldwide for the same reasons. Notice that German manufacturers were also first to lead the premium cars segment when Lexus showed up in the late ’80s. And they were there from a long time, with a real history. And from there, they’re still on the lead. Take a look at the future GS 2013. Lexus finally realised that a 6.1″ driver like me could not sit comfortably in a lexus IS (nor much in a GS) when he/she wouldn’t have any problem in a BMW 3 series. For the upcomming GS 2013, you can see they copy BMW and their BMW 5 series “confort” seats. And this 3 years after…

    Seems to me that “Lexus makes the best cars in the market in terms of technology, reliability, speed, handling and price” is a bit too… enthusiast. But then you’re in the right place ! :-)

    I’m not. I had a really bad experience with my Lexus IS 220d car. Unreliable (3 EGR valves, 1 5th injector, 1 turbo, crackling dashboard, squeaking
    drive seat, wrecked CD player, etc…), inefficient (more than 8.5 l/100km for a diesel engine), with no AWD offer in Europe. I don’t think I’ll ever buy a Lexus anymore in the future.

    Sorry having to explain my bad experience here.

    V1.

  • Vodka1

    You’re right. I don’t really get why Lexus is not offering AWD sedans in Europe. This is to me a bad decision. They certainly loose some sales opportunities for this particular reason.

  • Gl

    80% of BMW’s Audis etc sales are from europe.. And 80% of the models sold are small 1.3-1.4L diesel engines, manual transmission, no leather etc, noisy, rattly engines, poor quality cars.. And no luxury amenties what so ever..

    Lexus doesn’t offer garbage like that and hence why they don’t sell.. in high Volume..

    The average price of a Lexus sold outside the USA is much higher then the average price of a Merc, BMW, Audi etc etc..

  • Gl

    80% of BMW’s Audis etc sales are from europe.. And 80% of the models sold are small 1.3-1.4L diesel engines, manual transmission, no leather etc, noisy, rattly engines, poor quality cars.. And no luxury amenties what so ever..

    Lexus doesn’t offer garbage like that and hence why they don’t sell.. in high Volume..

    The average price of a Lexus sold outside the USA is much higher then the average price of a Merc, BMW, Audi etc etc..

  • Vodka1

    I’m really surprised by the lack of knowledge you guys have about the German cars.

    Take a 530d sedan MY2012 : It has a 3.0l L6 (not V6) diesel engine delivering 560NM of torque and 258 PS. It goes from 0 to 60 in about 6 seconds (thanks to the huge torque) giving the best sensations a driver would expect with the best luxuray amenties he/she couldn’t ever imagine. Also it has a default 8 speeds automatic double clutch ZF transmission that optimizes the fuel consomtion and makes the car efficient to 47 MPG !
    And that’s why they are much more expensive cars than the Lexus ones.

    But from what I see here http://www.bmwusa.com/standard/content/vehicles/2011/5/default.aspx, you cannont know much about diesel engines in america.

    My point aint to trash Lexus cars. They made pretty good cars for years and hopefully they’ll continue that way for other decades improving their work. But my overall experience with my own car got me disappointed. (appart from the Lexus Care Assistance which is certainly the best in the world. I could tell…)

  • F1

    There is nothing impressive about those figures, the maximum output of the 3L Diesel from the 5 series only manages 204bhp.. And you have to choose the specially tuned one to get 245bhp.. How exciting.. 8 speed? I’m sure Lexus had that first with the 2006 LS460 and later the IS-F..

    (wonder how many turbo’s and superchargers the Germans have on the BMW?)

    I’ll tell you what is superior an LS600H which is able to produce a whopping 439bhp natural aspiration.. which it does 30mpg combined with an E-CVT transmission and weights just short of 2 tonnes..

    Also the Lexus is able to run purely on electric, meaning emission free transportation..

    Diesel is also useless for city driving

    Best luxury amenities? Now it seems quite obvious that your a troll

  • F1

    Oh and i forgot to add that the electric motor delivers virtually 100% torque at 0 second (instantly) which will drive the 2000KG LS600H from 0-100km in less then 6 seconds..

    This in transition logically means that the advanced Lexus electric motor will assist the car in the low end of the rpm so by the time it has reached the middle of the rev range the V8 engine will operate very efficiently and beat your rattly BMW 5 series, 7 series etc etc..

    German engineering is a joke..

    Japanese technologically superior..

  • Vodka1

    530d xdrive is 258 PS (fatory default). If you could read you could check by yourself here : http://www.bmw.de/de/de/newvehicles/5series/sedan/2010/showroom/technical_data/index.html

    You can even now buy a 535d xDrive in Europe with 313 PS with 620 Nm of torque to be delivered in September (MY2012). And it still does as much as 47 Mpg.

    Now you’re trying to compare a LS600H with a 5 serie sedan ?? Are you serious ? You should try this :
    http://www.bmw.de/de/de/newvehicles/7series/sedan_active_hybrid/2010/showroom/index.html

    BMW 7 ActiveHybrid. 465 PS with 700 Nm of torque and 26 Mpg (European standard). 0-60 done in 4.9 seconds. TwinTurbo V8. Turbo brings efficiency and performance. This car is a competitor to LS600H, not a 5 series.

    And oh please, stop kidding with troll things. I’m sure you can do better in term of respect.

  • Vodka1

    Oh yeah, when you say it that way, it sound so true.

  • http://lexusenthusiast.com krew

    I added the Canadian sales figures, which were unusually terse this month:

    Lexus sold 936 luxury vehicles in July, a decrease of 22.1%.

  • http://lexusenthusiast.com krew

    Agreed, I don’t think we need to accuse @e59c9273108106fa40f72af3cda95de8:disqus of being a troll — especially since he currently owns a Lexus.

    I also can’t pretend to know too much about diesel BMWs either, so this is a little above my head — both of you are welcome to continue back and forth, but keep it on target. 

  • http://lexusenthusiast.com krew

    No need to apologize (though I’m quite surprised at how many problems you had with your IS 220d).

    The fact is, all car companies are learning and borrowing and stealing from one another, and it’s not really accurate to single any one brand out for it — it’s just the way the industry works.