Lexus Europe 2011 Sales Update


Lexus CT 200h in Europe

Good news out of Europe — over the first six months of 2011, Lexus has increased sales 42% due to strong interest in the CT 200h. Here’s the model-by-model breakdown:

**Units Sold**
CT 7,586
IS 2,749
GS (incl. GS hybrid) 465
LS 276
RX 7,337
Other Models 3,570
Total Sales 21,983

As expected, the CT has quickly become Lexus’ bestselling model in Europe (passing the RX by 249 units) — by contrast, here’s how the CT’s competitors perform, courtesy of Automotive News:

The 1 series will be the top seller in the western European market for luxury compact vehicles in 2011 with deliveries of 154,000, compared with 141,000 of the A3 and 81,000 of the B class, according to research firm IHS Automotive.

Audi sold 173,000 of the A3 in the region last year, while BMW delivered 144,000 of the 1 series, IHS said.

Put into perspective, the CT still has a long way to go, but with Lexus manufacturing production getting back to normal, it won’t be long before the hybrid hatchback starts making a significant impact in the C-Premium market.

Note: Lexus Europe is made up of all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, East Russia, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan).

[Source: Lexus Europe]

Comments


  • Vogel

    Congrats Lexus Europe!!!

    You need more Engine Choices for the european market, then the sales will rise up. Of course some wagons would be great.

  • Lexus fan

    Only 22000 sales for the whole europe for six months??? Typo? If this happens to be true, upsetting news for ToMoCo. Either European must be fanatics towards their own luxury brands or Lexus Europe sales team has been sabotaged by rivals. 42 % increment is not something to be proud of if the overall sales slightly off 22 grand. No way!

    How is Acura, Infiniti, Cadillac or other non Europe luxury brands sales figure, just for comparison sake. I still can’t digest the fact. Hard to believe. Lexus, imo, offers the best cars. 22g sales just don’t do its justice. Can anyone explain the rationale behind all of these?

  • PG

    This is just the way it is…
    Without the CT the numbers would be even worse. One of the main reasons is that we Europeans love diesel engines, which Lexus doesn’t offer (except the IS 220d, which simply pales in comparison to the German diesels).
    About the other luxury brands you mentioned:

    Acura has never been sold in Europe, and some of their American models are rebadged European Hondas (TSX = Euro Accord, RL= Euro Legend). Infiniti was only introduced to Europe two years ago and hence is a VERY small player. They moved 4500 units in 2010. Cadillac is doing a lot worse, they moved 1200 units in 2009. I don’t have any more recent figures unfortunately.

    The good news is that this year so far Lexus managed to beat Jaguar. But its a long, long way to compete on eye-level with the Germans.

  • http://lexusenthusiast.com krew

    Thanks for pulling up those numbers — just curious, do you have a specific website you go to for stats or did you just Google it?

  • Johns

    Well in order for Lexus to compete with rivals, they must offer cars with no a/c, manual, no leather, 1.2L engines, diesel engines and no luxury amenities what so ever..

  • Ochiko

    Krew, will you present European sales now regularly as you do with US sales? Or can you at least publish the link where to get EU monthly sales?

  • Arno
  • Mjss

    And the crazy part is that these numbers are divided by how many countries?..

  • PG
  • Rado

    I just have one question: did you seat in IS 220D which is better than the German diesel for sure , and Lexus is offering a lot more futures than the German cars in general for better price.  

  • Lurios

    Those numbers are dreadful, Australia with a population of 20million, manages to sell 600-900 Lexus per month..

    Lexus should just pull out of EU, maybe just stay in the U.K, but even in the U.K Lexus isn’t as popular as it was 10yrs ago..

  • Lurios

    Those numbers are dreadful, Australia with a population of 20million, manages to sell 600-900 Lexus per month..

    Lexus should just pull out of EU, maybe just stay in the U.K, but even in the U.K Lexus isn’t as popular as it was 10yrs ago..

  • Sith

    Exactly, they offering a lot of rubbish in the european market.

    Krew, you are the best, my bro.

    greeting from switerland

  • Sithfromswiss

    Mate, your comments hurts me.
    Please don’t write something else here.
    If yes, you are at the wrong place.

  • Vogel

    It’s wrong. The CO2 Emissions of the German Diesels (and Frenchs) are class leading.

  • Vogel

    Its so simple: Most Lexus are made for US-Markets. Big petrol engines. We don’t want that rubbish in the EU. We need Diesel engines because you get better mileage on the autobahn and it’s cheaper.

  • Arno

    For now yes, but it’s not the future. And Lexus knows that…

  • Ctus

    Japan, USA, Australia, Canada make use of petrol engines, auto transmission..

    In Europe all the cars are diesel and manual..

    Europe should get with the times..

  • Silva

    If you want to increase sales in Europe, increase MPG, design and invest in marketing. It’s that easy.