New Lexus “Engineering Amazing” Commercial


Here’s another installment in Lexus’ Engineering Amazing commercials, this time returning once more to the company’s massive driving simulator in Japan:

The tone & direction of this campaign is pitch-perfect — the commercials are familiar but different, reminding me so much of past commercials and their matter-of-fact swagger. I’m also very impressed at the work that’s been put into the background information videos (I’ve most of them, but a new one entitled A Clearer Picture is viewable only on the Lexus USA website).

Update: Here’s the aforementioned video, which is now available on Youtube:

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