Lexus CT 3D Projection Video (Plus a Chance to Win a CT 200h!)


Last Friday, Lexus staged a 3D projection display on the side of the Hollywood Roosevelt Hotel — here’s how it looked (in full HD):

Jimmy Kimmel Live! was also on location, and the 3D CT made an appearance on the show. Update: The JKL video has been removed.

These 3D projections are so amazing, and it was a good move to tie the display in with the best of the CT 200h commercials — made for some very interesting visuals.

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I also wanted to point out a contest being held by ExtraTV to my US readers where you can actually win a CT 200h:

It would be fantastic if one of my readers won this car — be sure to enter to win a CT 200h! Contest closes April 28th (P.S. The secret word is “Hybrid”.)

Comments


  • Joshg1001

    was the whole building a huge screen?

  • http://lexusenthusiast.com krew

    No, it was just the plain side of the Roosevelt hotel — it was all in the
    projectors.

  • Anonymous

    That was Awesome

    Now back to playoff hockey

  • Joshg1001

    that is pretty amazing then. I dont understand how they did it. When the building opens up, you see colors that I would think are hard to project onto a building.

  • http://lexusenthusiast.com krew

    Yeah, it blows my mind. Can’t believe what’s possible with 3D nowadays.

  • Amf1932

    I was very impressed with the technology that was used to create this adverisement, but it showed very little to highlight the vehicle itself. I think that most people would be more impressed to see the CT 200h in more normal settings.