Meet the Journalist Who Influences Lexus Development


Lexus Magazine: Influencing the Lexus IS-F

Lexus Magazine is running a new article written by Jean-Jacques Cornaert, an automotive journalist who just so happens to get access to unreleased and in-development Lexus vehicles — here’s an excerpt:

The [Lexus IS-F] is a masterpiece, the result of several years of thought about what a Lexus can be.

It’s also a car that, even through high-speed turns or blistering straights, reveals core values shared by every Lexus. In short: it’s fluid and highly attuned to the driver. And I’m honored to say I have had a small part to play in helping to develop it, along with many other Lexus vehicles.

Several times each year, Hirokazu Koga, the former longtime Project General Manager of the Lexus Development Center, requests my opinion on Lexus cars in development, or in the final phases of adjustment, because he insists on getting an independent, outside opinion.

Bringing in a journalist to evaluate your pre-production vehicle must be a stressful event, as it opens the door for feedback that might not be necessarily positive — good on Lexus to welcome such insight.

(This practise of bringing in outside opinion may be used throughout the industry — just last week it was revealed that four journalists “secretly” assisted GM & Bob Lutz in evaluating new mdoels.)

Highly recommend heading over to Lexus Magazine and reading the article.

Comments


  • Spence

    Herhttp://www.autoguide.com/manufacturer/lexus/2011-lexus-isf-review-1513.html
    here’s another nice reveiw of the 2011 IS-F if anyone is interested

  • Jesus built my Lexus

    Good article, thanks for posting@Spence:

  • http://jasoncollinphotography.com Jason St. Petersburg Photographer

    I got to spend 3 hours with a 2008 Lexus IS F (obsidian) recently….but in all that time I never even touched it, just photographed it. I should have asked the client if I could at least drive it around the block…I was hesitant since it had lots of customizations, the least of which was a very low clearance front carbon fiber spoiler.

    This IS F was photographed in Ybor, City, Tampa, Florida — it is for sale!

    http://jasoncollinphotography.com/blog/2011/2/9/lexus-is-f-tampa-commercial-car-photography.html

  • http://lexusenthusiast.com krew

    Jason St. Petersburg Photographer wrote:I got to spend 3 hours with a 2008 Lexus IS F (obsidian) recently….but in all that time I never even touched it, just photographed it. I should have asked the client if I could at least drive it around the block…I was hesitant since it had lots of customizations, the least of which was a very low clearance front carbon fiber spoiler.

    This IS F was photographed in Ybor, City, Tampa, Florida — it is for sale!

    http://jasoncollinphotography.com/blog/2011/2/9/lexus-is-f-tampa-commercial-car-photography.html

    Super nice job!

  • http://jasoncollinphotography.com Jason St. Petersburg Photographer

    @krew: Thanks Krew….it’s always easier when working with a nice car.