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Lexus November 2010 Sales Report


USA

November has flown by, here are the model-by-model sales numbers for Lexus USA:

MONTH Year to Date (*DSR)
2010 2009 % CHG* 2010 2009 % CHG*
ES 4,070 4,110 -5.1 43,183 41,954 3.3
HS 788 1,407 -46.3 9,542 4,719 102.9
LS 1,270 1,057 15.1 10,759 9,249 16.7
SC 17 34 -52.1 315 670 -52.8
GS 486 596 -21.9 6,282 6,367 -1.0
IS 2,557 2,851 -14.0 30,347 33,924 -10.2
Total Cars 9,188 10,055 -12.4 100,428 96,883 4.0
LX 441 313 35.0 3,437 3,230 6.8
GX 1,376 209 530.9 14,204 5,733 148.6
RX 7,235 7,923 -12.5 83,700 81,564 3.0
Total Trucks 9,052 8,445 2.7 101,341 90,527 12.3
Total Sales 18,240 18,500 -5.5 201,769 187,410 8.0

Strangely enough, in a month with more negatives than positives, the bright spots are at the very top of the model lineup — the LS, LX & GX all saw decent sales improvements over last year.

From the looks of things, Lexus is going to be in tough for the next couple months while they prepare for the launch of the CT 200h, which is sure to bring a boost to the bottom line.

As for how the US luxury sales battle is going — even with the down month, Lexus managed to cement its lead over BMW & Mercedes:

  • Lexus: 201,769
  • BMW: 196,833
  • Mercedes (minus Sprinter sales): 196,288

With a 4,936 unit lead over second-place BMW, Lexus looks poised to retain its top billing as the #1 luxury car manufacturer in the USA.

Canada: Lexus Canada moved 1,053 vehicles in November, which is down 18.0% from the previous year — however, there were some highlights:

  • IS series entry luxury sport sedan sales up 20.3%
  • HS 250h dedicated hybrid luxury sedan sales up 18.5%
  • LS 460 flagship luxury sedan sales up 6.3%
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Comments
P
  • P
    pj
  • December 1, 2010
The sales decline surprises me a bit. I wonder if Lexus cut incentives... Nonetheless glad to see Lexus leading in the US sales battle.
M
  • M
    MIKE DELORCA
  • December 1, 2010
VERY HAPPY TO SEE LEXUS IS STILL AHEAD FOR THE YEAR-----2011 WILL BE BETTER WITH NEW PRODUCT COMING OUT----KEEP UP THE GREAT WORK AND MAY 2011 BE INCREDIBLE !
pj wrote:The sales decline surprises me a bit. I wonder if Lexus cut incentives… Nonetheless glad to see Lexus leading in the US sales battle.
I believe the incentives were only in October.
I've updated the post with the Lexus Canada sales figures.

K