Lexus USA Rebates Coming?


Lexus Logo Grille

Earlier this week, Lexus USA held its National Dealership meeting in Las Vegas, and now some details have been made public by way of The Wall Street Journal:

Toyota Motor Corp. plans to offer rebates of up to $3,000 as well as subsidized financing on certain models in its Lexus brand as part of a drive to help the luxury brand goose sales and pass rival Mercedes-Benz by the end of the year, according to two people briefed by the company at a dealer meeting here.

Lexus’s sales have increased just 8.7% so far this year, while the overall market has grown 10.3% and Mercedes’s sales have jumped 21.3%.

At a gathering of Lexus dealers from across the country–the first such meeting in two years—company executives said Toyota is prepared to boost incentives in the next few weeks to spur sales, these people said. The incentives will low-interest financing and subsidized leases in addition to rebates, they said.

The meeting included an address by Toyota Chief Executive Akio Toyoda and was designed to fire up dealers after a rough year.

Dealers were also shown a version of the 2013 Lexus GS sedan, which will be redesigned for that model year, these people said.

With most Lexus models now at least halfway through their lifecycle, rebates and incentives become a key factor in maintaining sales volume and combating competitors — the fourth quarter is looking to be a great time to buy a Lexus.

(As for the next-gen GS not arriving until 2012, I find that a little hard to believe that Lexus will continue on with the third-gen GS for another year. Anything’s possible, though.)

[Source: The Wall Street Journal Full Text: Club Lexus]

Comments


  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    wow Vegas. Those Japanese really know how to throw a party.

  • FreeSpirit

    i guess what are the dealers opinion on the NG-GS?????????

    are all dealers have a great manors as no one of them take a shot of it?

    we ‘ll see :D

  • Wunko

    Hmm, I wonder what models the rebate will include… hope to hear soon since I’m still considering a 2011 IS. I wouldn’t be surprised if the rebate excluded the 2011 IS since the 2011 IS was a refresh design model.

  • McWitz

    Direct from my seat here at the Lexus dealership, “dealer cash” is available in various amounts across the Lexus line for remaining 2010’s, not 2011’s.
    Wunko: No rebates on 2011 IS. There is special financing available though. I have some already here…they look fantastic. The IS-F sports are gathering alot of attention.

  • Wunko

    McWitz, thank you for the info! I’ll keep that in mind when I go visit the dealership within the next few weeks. Might look at the special financing. None of the dealerships in my area have a 2011 IS350 RWD F-Sport… they only have 2011 IS250 F-Sport or 2011 IS350 AWD.

  • Joshd

    Any word on rebates for the RXh?

  • McWitz

    @Joshd: There may be a couple of dollars offered on remaining RXh’s but not much. The RXh has always been more of a “limited production” than the others so supply and demand keeps the price point intact. Any given month the RXh is 10% production of the RX.

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    @McWitz: What’s confusing is that I get tired of seeing the standard RX, but suddenly, I’d see a quite a few RXh in a day, weekend, week… yeah… Lexus never provided us with the numbers, so I wasn’t certain if I was just giving the hybrid models more attention or not.