Lexus September 2010 Sales Report


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USA

September’s now in the books, and Lexus USA has reported their sales figures for the month — here’s the full model-by-model breakdown:

MONTH Year to Date (*DSR)
2010 2009 % CHG* 2010 2009 % CHG*
ES 3,697 3,046 21.4 33,960 33,431 2.0
HS 711 1,242 -42.8 7,962 1,785 348.0
LS 712 777 -8.4 8,287 7,388 12.7
SC 26 19 36.8 283 595 -52.2
GS 542 501 8.2 5,239 5,277 -0.3
IS 2,447 3,346 -26.9 24,694 27,911 -11.1
Total Cars 8,135 8,931 -8.9 80,425 76,387 5.7
LX 339 307 10.4 2,595 2,513 3.7
GX 1,054 473 122.8 11,522 5,183 123.3
RX 7,420 8,228 -9.8 67,896 65,325 4.4
Total Trucks 8,813 9,008 -2.2 82,013 73,021 12.8
Total Sales 16,948 17,939 -5.5 162,438 149,408 9.2

Numbers are fairly steady in comparison to last year, with the exception of the HS & IS. It’s no struggle to see the reason for these two models seeing a drop in sales:

  • The 2011 IS is being advertised nationally and is only now arriving at dealerships, leading to buyers holding off for the updated model.
  • Last Semptember was the HS’ first full sales month, always a big month due to built-up demand.

The ES, on the other hand, has rebounded quite nicely from its drop in August.

Canada

Canadian Lexus sales were down 13.2% in September, for a total of 1,305 units sold. That said, there were some strong notes, with the GX 460 up 308.3%, the LS 600hL up 200% and the GS 350 seeing a 54.5% increase in sales.

(Have to apologize for the recent lack of updates, my hotel’s Internet connection was brutal and made any work impossible. Plenty to catch up on — I’ll have photos from the Paris Motor Show up over the weekend, along the full official CT 200h photo galleries and plenty more. Thank you for your patience.)

Comments


  • WorldofLuxury

    meh

  • pj

    Lexus’ performance looks even worse considering that both Mercedes and BMW managed to post a 20%+ increase last month. The redesigned GS can’t arrive soon enough, especially as the CT will not have that much of an impact on the US market.

  • Wunko

    I’m one of the people holding off for a 2011 IS…

  • Tyler

    @pj:

    Both of which had multiple new models, not just midlife refreshes. The new 7 series, 5 series, and E class helped a lot

  • pj

    Tyler wrote:@pj:

    Both of which had multiple new models, not just midlife refreshes. The new 7 series, 5 series, and E class helped a lot

    That is exactly what I meant. All Lexus mainstream sedans (ES, IS, GS) are getting long in the tooth. The sooner the redesigned models are released the better.

  • Enthusiast

    I hate to see the BMW 3 series doing so much better than the IS. Except the seats, the IS is really such a much better deal. We had a 2010 BMW 328i for a couple of days, and my wife and I couldn’t wait to give that thing back. Terrible ride (probably the runflats). And the left rear door panel wasn’t even properly installed causing a terrible squeek). And bad throttle lag. I’ve never had these issues in a Lexus. The seats were some of the best I’ve ever sat in though (with memory!). Another surprising thing was that on the window sticker said it was built in South Africa.

  • Sith

    Damn, whats going with Lexus.

    I hope to see a new SC.

  • tyler

    @Sith:
    nothing really wrong, they’re just behind the pack. Their ES and GS need to be updated since the new 5 and E are out. The IS is getting a little long in the tooth but the reason it sold poorly was everyone knew the 2011 was coming out right around the corner.

    Lexus needs to speed up and get some new designs out. Hurry up with the new GS, hopefully by spring 2011? the new ES should be around the same time and come out with a new SC to compete with the new 6 Series

  • tyler

    [s]@Sith:
    nothing really wrong, they’re just behind the pack. Their ES and GS need to be updated since the new 5 and E are out. The IS is getting a little long in the tooth but the reason it sold poorly was everyone knew the 2011 was coming out right around the corner.

    Lexus needs to speed up and get some new designs out. Hurry up with the new GS, hopefully by spring 2011? the new ES should be around the same time and come out with a new SC to compete with the new 6 Series[/s]

  • tyler

    [s]@Sith:
    nothing really wrong, they’re just behind the pack. Their ES and GS need to be updated since the new 5 and E are out. The IS is getting a little long in the tooth but the reason it sold poorly was everyone knew the 2011 was coming out right around the corner.

    Lexus needs to speed up and get some new designs out. Hurry up with the new GS, hopefully by spring 2011? the new ES should be around the same time and come out with a new SC to compete with the new 6 Series

  • FreeSpirit

    @tyler:
    @Sith:

    i think the SC ‘ll get a coupe & cabriolet body styles as the next LS sedan
    to make the GS have a gap for GSc

  • James

    @WorldofLuxury: Can you be more specific? :-)

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    @James: Oh… I don’t know… how about something that is in dire need of a makeover?

  • Michael DeLorca

    KREW—–Will the total number of LFA sales for the US be shown eventually for the year end figures of 2010? I hope so—-that will also give LEXUS a bit more to count for year end numbers.

  • James

    @WorldofLuxury: In dire need of a makeover? Well that leaves me with either the SC or GS, am I correct? :-)

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    @James: Yes you are! :-D

  • http://www.facebook.com/LexusandThePursuit WorldofLuxury

    James wrote:@WorldofLuxury: In dire need of a makeover? Well that leaves me with either the SC or GS, am I correct?

    Now that there’s a prototype running around, I guess I should also tell you that you should just wait patiently for the real deal. I don’t want to get you too excited, but I’m told the car looks stunning, and there’s little reason that isn’t true.

  • James

    @WorldofLuxury: Thanks for the info. :-)

  • http://lexusenthusiast.com krew

    Michael DeLorca wrote:KREW—–Will the total number of LFA sales for the US be shown eventually for the year end figures of 2010? I hope so—-that will also give LEXUS a bit more to count for year end numbers.

    That’s a good question — though with only a 175 units available to the US market in total, it wouldn’t really boost the total numbers too much. :-)