Lexus April 2010 Sales Report


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USA

The April sales numbers for Lexus USA are in:

MONTH Year to Date (*DSR)
2010 2009 % CHG* 2010 2009 % CHG*
ES 4,396 3,549 23.9 13,528 12,320 10.9
HS 1,076 0 N/A 4,529 0 N/A
LS 1,182 765 54.5 3,967 3,221 24.4
SC 32 83 -61.4 113 310 -63.2
GS 514 468 9.8 2,176 2,586 -15.0
IS 2,701 2,324 16.2 10,032 9,303 8.9
Total Cars 9,901 7,189 37.7 34,345 27,740 25.0
LX 258 264 -2.3 1,108 1,162 -3.7
GX 746 505 47.7 5,533 2,210 152.9
RX 7,454 6,237 19.5 26,896 25,152 8.0
Total Trucks 8,458 7,006 20.7 33,537 28,524 18.8
Total Sales 18,359 14,195 29.3 67,882 56,264 21.9

Lexus sales in the US fared well this April, with numbers up across most of the lineup, except for a slight decrease in LX sales and a drop for the lowest-volume SC. Overall, Lexus sales increased 21.9% on a daily sales basis, and 29.3% on an overall basis, versus the same period last year. Strong performances were seen by the LS (up 54.5%), ES (up 23.9%), and IS (up 16.2%) lines, while the best-selling RX line continued to dominate crossover sales (up 19.5%). Even the GX 460, which was only sold for half of April (due to the stability control recall), managed a 47.7% increase, as well as the GS line (up 9.8%), now in its sixth production year.

With a total sales volume of 18,359, Lexus sales in April led all luxury manufacturers, showing the brand’s resilience and the successful reception of its top model lines. Targeted sales campaigns are set for the near future; the “Unprecedented Access” initiative is being offered in May with special lease offers, $1,000 loyalty awards for prior owners, and a six-month waiver on payments, while the “Spring for a Lexus” campaign helped sales last March.

Canada

Lexus Canada saw a 15.5% drop in sales for April versus last year, largely driven by a 32.4% decrease in SUV sales. Total sales were 1,370 units, and a press release highlighted positive HS 250h sales results.

[Sources: PR Newswire and Montreal Gazette]

Comments


Comments


  1. I saw so many ES recently!

  2. great news

    let’s see if the increasing conitue until the NG(LSGSISSC) and the new arrival CT came

    hope so

  3. @mtema99: A new ES is also coming lol. Lexus’s whole sedan lineup all get’s redesigned within a short amount of time (all between model years 2011-2013 I believe).

  4. @WorldofLuxury: I know right! There are so many new 2010 ES out there. They outnumber everything except Camrys and Accords lol. Well in reality the 3 series and C class outsold it last month, but I don’t really see many new 3 series, but maybe it’s because it barely looks different from the pre-refresh 3 series lol.

  5. the GS should be next in terms of redesign (if not the SC), and then its the IS and then LS then ES