The April sales numbers for Lexus USA are in:
|MONTH||Year to Date (*DSR)|
|2010||2009||% CHG*||2010||2009||% CHG*|
Lexus sales in the US fared well this April, with numbers up across most of the lineup, except for a slight decrease in LX sales and a drop for the lowest-volume SC. Overall, Lexus sales increased 21.9% on a daily sales basis, and 29.3% on an overall basis, versus the same period last year. Strong performances were seen by the LS (up 54.5%), ES (up 23.9%), and IS (up 16.2%) lines, while the best-selling RX line continued to dominate crossover sales (up 19.5%). Even the GX 460, which was only sold for half of April (due to the stability control recall), managed a 47.7% increase, as well as the GS line (up 9.8%), now in its sixth production year.
With a total sales volume of 18,359, Lexus sales in April led all luxury manufacturers, showing the brand’s resilience and the successful reception of its top model lines. Targeted sales campaigns are set for the near future; the “Unprecedented Access” initiative is being offered in May with special lease offers, $1,000 loyalty awards for prior owners, and a six-month waiver on payments, while the “Spring for a Lexus” campaign helped sales last March.
Lexus Canada saw a 15.5% drop in sales for April versus last year, largely driven by a 32.4% decrease in SUV sales. Total sales were 1,370 units, and a press release highlighted positive HS 250h sales results.