Making of Lexus IS “Hangar” Commercial


A unique behind-the-scenes video of the making of a new Lexus IS commercial for Lexus Canada has surfaced:

The commercial features multiple Lexus IS models, and was shot in Miami, FL.  The video goes into detail about the background and the effort involved, days of shooting, to produce the IS ad, along with some outtakes from the shoot.  The actual ad is not included, though the use of a hangar is reminiscent of a Lexus Australia IS line ad from last year.

[Souce: AdamReign via YouTube]

Comments


Comments


  1. I’ll drive those cars free of charge! Let me at a naturally aspirated, torque-y, rear-wheel-drive IS F on a drenched, open airfield!!! It’s amazing how so many people that could care less about Lexus, or cars overall, now talk about the IS Line now and then. I feel so proud smile

  2. @WorldofLuxury: I should’ve trademarked the term “IS Line” for a line of special teenage clothing, so Lexus would have to eventually give me an LFA to let me share the name. raspberry

  3. I would like to see the finished product

  4. Can’t wait to see the completed commercial smile