Lexus Wins KBB Brand Awards for Interior Design and Comfort

Lexus Wins KBB Brand Awards for Interior Design and Comfort

Kelley Blue Book has announced the results of its third annual Brand Image Awards, which are based on consumer perception data from 12,000+ KBB survey participants, and Lexus came away with twin victories for Best Comfort Brand and Best Interior Design Brand. Here’s how KBB described these awards:

Best Comfort Brand: Lexus
Known from the very beginning for their quiet, comfortable highway rides, Lexus vehicles continue to offer more and more occupant-coddling amenities. Combined with renowned reliability and consistently high dealership ratings, the Lexus brand delivers a relaxing ownership experience.

Best Interior Design Brand: Lexus
Lexus interiors aren’t extravagant, plush or boundary-pushing, but the fit, finish and attention to detail deliver long-term allure. Clean, comfortable and simple define the typical Lexus interior, which remains user-friendly even as it continues to host more and more technology.

In the luxury arena, other winners included Porsche for Best Performance, Coolest and Exterior Design, and Mercedes-Benz for Best Prestige.

[Source: KBB via Autoblog]