Lexus LF-Ch Fashion Shoot


Not content just to sit at the Los Angeles Auto Show last month, the Lexus LF-Ch took part in a fashion photoshoot at the Hollywood & Highland Center, resulting in some rather racy images—first off, here’s a quick video behind the scenes, which has the bonus of showing the LF-Ch in motion:

The finished photos are entirely work-safe, but just in case, I’ve placed them after the jump.

Lexus LF-Ch Fashion photos

Lexus LF-Ch Fashion photos

Lexus LF-Ch Fashion Photos

The photos were taken by Giuliano Bekor, and entire photo series can be seen on Flickr. The event looks to be strictly a Lexus promotion, and likely an early idea of how and to whom the production hatchback will be marketed.

Comments


Comments


  1. HOT-DIGGITY-DOG!
    and LOLOLOL The photoshoot was at the Hollywood& Highland Center for promotional purposes only. None of the pictures have a single real background. Man… if that was easy photoshopping for them, then they should take care of the weird photoshops on Lexus.com as well.

    With all the model’s leather outfits, particularly the nice, tight leather…um…outfit raspberry , am I to expect much leather in the production car’s interior? (Sorry, I can only describe clothes as tight, casual, and nice. Could care less about the names of each type of boot, dress, shirt, etc.)

  2. Sell me the car already!!!!
    me want!!!!!!!!!!

  3. I don’t see what age group lexus is marketing this towards? Does lexus want some of the scion kids who parents have money to burn?  Are they going towards the just out of college ~23/24ish?

  4. Joshd:I don't see what age group lexus is marketing this towards? Does lexus want some of the scion kids who parents have money to burn?  Are they going towards the just out of college ~23/24ish?

    Likely the former. Scion kids whose parents have money raspberry

    But just think. Thats a perfect marketing strategy, because the kids parent likely ALREADY own a Lexus , and when they buy their kid their first car they’ll probably look for a Lexus. Once the kid gets their first car (LF-Ch) they’ll likely be part of the brand for life. This is Lexus’s plan to get a younger audience into the brand before the older audience dies out.

    So back to the analogy. The kid goes into college with the Lexus that his parents bought him. When time comes to get his own car he’ll likely look at the IS, and get a lease on an IS250, then once he gets older he’ll move up to the the GS, then he’ll get a family and get an RX, and etc etc.

    It’s a good plan IMO.

    Also as I said in the other thread the LF-Ch would be killer if a Coupe variant was also available.

  5. I guess they’re trying to sell this to the 20-25 year olds? But what kind of 20 year old wants a 5 door hatchback? And why would they pick this over an IS?

    And I don’t understand why Lexus is attempting to get into this compact luxury segment. The IS hatch that came out several years ago was a big bust. Why are they going to make the same mistake again?

    Also, when can we see the LF-Ch (CT200h?) in a colour besides gold? I’d like to see it in something like black or red, than maybe it wouldn’t look quite so hideous.

  6. James:I guess they're trying to sell this to the 20-25 year olds? But what kind of 20 year old wants a 5 door hatchback? And why would they pick this over an IS?

    And I don't understand why Lexus is attempting to get into this compact luxury segment. The IS hatch that came out several years ago was a big bust. Why are they going to make the same mistake again?

    Also, when can we see the LF-Ch (CT200h?) in a colour besides gold? I'd like to see it in something like black or red, than maybe it wouldn't look quite so hideous.

    I think it’s important to remember that this car is more about Europe than America, where the hatchback sub-compact is big business for every age group. The unique thing with trying to sell the car to North American audience is by trying to tap into the same demographic as the Mini—the upcoming A1 from Audi is another example.

    One thing I would not be surprised in the least to see is extensive customizing options for this model, that kind of personalization is huge in appealing to younger buyers. In fact, I can almost picture LFA-level interior/exterior color combinations.

    It’s a very exciting segment moving forward, and one I’m very interested in personally.

    (As for the gold color, I thought the same thing before I saw it in person—the color really takes advantage of the autoshow lighting and is beautiful to look at. Expected to hate it and ended up loving it.)

  7. @(Cj): I absolutely agree with you—now let’s just hope the production price supports the theory.  wink

  8. @krew: I didn’t think about the LF-Ch appealing to European customers. I guess it will make a good B-class and A3 competitor.

    I heard a rumor that this car may not even be sold in North America. Do you know anything about that?

  9. @James: I haven’t heard anything to suggest that the LF-Ch will be Europe-only—my feeling is that it will be available in North America.

  10. @krew: I would think the price for it will be close to the A3, but I think the likely-hood for this model in the US is shrinking. Audi just announced that their going to stop selling the A3 hatchback in the US and replace it with a US-only A3 sedan. But anyway I think Lexus could find a lot of success with a LF-Ch Coupe. They currently don’t have any coupe’s in their lineup and a 1 series type coupe could add 1500 sales a month. I’d also like to see a RWD IS Coupe wink