Lexus @ NAIAS Detroit Auto Show


NAIAS Logo

The North American International Auto Show (NAIAS) in Detroit opens its doors on Monday, and while Lexus won’t be debuting any new vehicles or concepts this year, they will be trying something new with their exhibit—from the press release:

Gone is the previous two-story structure with sweeping staircase. This year, the exhibit has a “landscape” configuration, suitable for strolling amongst the premium vehicles or merely lounging a short distance away from a 25-foot-tall waterfall.

“In our first 20 years of business, we grew from a respectable premium automaker to the most preferred luxury brand in the United States,” said Andrea Lim, Lexus Events Marketing Manager. “This exhibit exemplifies the next chapter in the Lexus franchise. We want our brand’s reputation for quality synonymous with one of transparency. We believe an elegant, flowing display emits feelings of openness and availability.”

The Lexus exhibit, designed and constructed by Michigan-based George P. Johnson Company, also features an array of recycled and repurposed materials. Comprising more than half the total mass used in constructing the exhibit, these materials help create many of the booth’s surfaces and unique styling cues. In keeping with its recycling theme, Lexus has once again contracted famed New York-based jeweler Kenny Hwang to create one-of-a-kind jewelry, from reclaimed metal found on Lexus vehicles, for the exhibit’s product specialists. This jewelry ranges from necklaces to bracelets to rings.

The Lexus “story” will be highlighted by a 100’ wide x 20’ tall, state-of-the-art, multimedia LED back wall which illustrates Lexus’ past, present and future, though cinematic and synchronized visual presentations.

One vehicle that’s (kinda) new is a HS 250h modded by Clark Ishihara of VIP Auto Salon. The LFA, LF-Ch & the 2010 GX will also be in attendance—which leads me to my next point: Lexus has arranged for me to attend NAIAS during the press preview this Monday & Tuesday.

I will be driving to Detroit (about four hours away) Sunday, and will be at the COBO Center bright and early Monday morning to see the LFA & LF-Ch in person for the first time. As far as coverage goes, I’ll be updating the site (and Twitter) throughout the two-day show, and will be taking as many photos as possible, including a photo session in the LFA interior.

(Also, if there’s anything you would like me to pay special attention at the show, leave a comment or send me an email.)

[Source: Lexus]

Comments


Comments


  1. I was kinda hoping for some news on the new model front…but there are more auto shows to come…also it seems Lexus is putting more debuts in auto shows outside the US.

  2. Kinda jealous. I wish i could go on preview day.

  3. wow… no free plane ticket and a rather nice stay over night at a four-star hotel from Lexus?

  4. Att : Krew - If possible, can you please post information and / or photo’s associated with ‘F-Sport’ such as an IS350 F-Sport and if they have intentions to supply the current GS range with the kit. Personally, i believe a GS460 F-Sport would be a very nice car.

    Also, i am interested to learn what thier future intentions are with the SC because it is overdue to either be replaced or simply scrapped.

    During your visit at NAIAS i will be viewing your site on a regular basis to stay tuned with your posts.

    Hope you enjoy your time

    Cheers

    Shane

    ps. photo’s from different angles of the Lexus pavillion would be much appreciated.

  5. Should be a good show, i look forward to the reviews.

  6. Should be a good show, i look forward to the reviews

  7. The best Lexus could come with for Detroit is a new show stand, not even a new LF concept car ? sad
    Guess we could all buy a brand new 2011 model show stand from Lexus soon LOL .
    Just kidding, guess they exhausted all new model launches last year.
    @Krew - What’ll you be driving to Detroit, LS400 or RXh ?

  8. @LEXUSBOY: Expect more of Lexus model launches to happen overseas. Lexus doesn’t need the press exposure over here since their already number one, but overseas where their struggling to gain foothold in many major markets they NEED the media attention.

    @Shane T.: According to krew the SC will take a one year hiatus and then reappear completely redesigned wink.

  9. Lexus boy from Caen - France

    I sell beautiful Lexus in France in Caen (Normandy) and is a pleasure as passionate to see a website of such quality. If possible, I see the pictures (high definition) details to finish within the LFA. As the materials used for commands, the Remote Touch and other details rarely taken pictures. Thank you in advance.smile

  10. (Cj):@LEXUSBOY: Expect more of Lexus model launches to happen overseas. Lexus doesn't need the press exposure over here since their already number one, but overseas where their struggling to gain foothold in many major markets they NEED the media attention.

    But I think Lexus doesn’t need to divide anymore of their attention elsewhere. They just need to be more attentive overall. - says an American raspberry

  11. I’m with Shane T… I hope they actually make the Five Axis F-Sport IS350 and GS350 packages. I’d buy one of those for sure.

  12. I would like to find out if Lexus has any plans to add a diesel to the LX such as the 4.5 v8 as found in the Cruiser ... LX450d perhaps.

    Would defantly sell in Europe amoung other markets including Australia. I am also a firm believer the RX should be optioned with a diesel.

  13. @Shane T.: Lexus LX and GX needs a hybrid model as an option not a diesel.

  14. @LEXUSBOY: I drove the RXh to Detroit—had horrible gas mileage as the highway I took had a steep incline the entire way. 9.6l/100km or 24.5mpg.

  15. The new display does seem nice, but I’d like to see Lexus add some design similarities to the IAA/Geneva/etc displays…for instance the Taipei auto show had a similar background shape.

  16. krew:@LEXUSBOY: I drove the RXh to Detroit—had horrible gas mileage as the highway I took had a steep incline the entire way. 9.6l/100km or 24.5mpg.

    That’s bad, was it with the cruise control on? But I guess the mileage on the way back must’ve been better.