Lexus #1 Luxury Car Brand in USA for 10th Consecutive Year


Lexus Logo

All 2009 US car sales have been reported, and Lexus has secured the top spot among its competitors as the #1 luxury car brand in the USA for the 10th consecutive year, with 215,975 vehicles sold.

The closest rival was BMW, who had pulled ahead of Lexus earlier in July but fell behind after a slow fourth quarter and ended the year with 196,502 units sold. Mercedes was third with 190,604.

All three brands suffered similar sales decreases in 2009—Lexus saw sales fall 17%, BMW 21%, and Mercedes 15%—so it should be wide open for any of the three brands to take the top spot in 2010.

[Source: BusinessWeek]

Comments


Comments


  1. Over here Audi/BMW/Merc each sell more than 20 times the amount Lexus does.

  2. Congrats Lexus

  3. @Pond:

    We’re aware. This website is on a North American domain address if you didn’t know.

  4. Congrats! If Lexus releases, in 2010, the following: 1.) the new GS along with a sportback version like the new and beautiful A7, 2.)the LF-Ch but with a non-hybrid option (please, so i can buy one for my first car), and 3.) a supercar competitively priced with the GT-R and R8 with pretty much LFA looks and stats (hopefully the new SC), then i would not be surprised if they maintain 1st for around 3 or 4 years on those models alone.

  5. What a pitty Lexus is not able to sell their products in the EU… The Germans are “too strong”. No wonder if they are not able to produce Diesel-Engines!!!

  6. And don’t forget the european people are much bigger, than the Japanese. And if you compare the interior space between a new E-Class and the GS—2 worlds!

  7. Congrats Lexus!

  8. Cool. Too bad that wouldn’t make Lexus a great brand. I know it has made a difference in the auto market, but that is only because the auto market had some huge flaws. When the enthusiasts (and in emptystreet’s case, fans included) finally become extremely hyped about most of the brand’s models, Lexus can finally be acknowledged as a true “#1 Luxury Car Brand”. We enthusiasts really need a lineup to brag about.

  9. @LFAaddict: Tough chance any of that happens. Next GS probably won’t debut for another year, and I don’t expect a 4 door coupe version let alone a 2 door coupe version. LF-Ch will likely be hybrid only… LFA is the only sports car coming out next year, and I don’t expect any other vehicle of it’s caliber coming from Toyota/Lexus for some years to come (so that they won’t kill that LFA’s hype). And Lexus will remain on top if they keep ES and RX customers happy, they don’t really have to please performance buyers in order to stay on top…

  10. What postion Lexus is in Australia?

    I know they are in the top 4 competing with BMW, Merc and Audi, but not sure how they are position. Audit has been very agressive with their new line ups and they are taking a larger share of the pie.

  11. Lexus is a great Luxury bran…ever since the first day they came about.

    Congrats.

  12. @Luan Tran:

    Lexus has been #3 for much of the 2000s in Australia, behind BMW and MB, but last year they were #4 with Audi moving up, their CEO said availability on the new RX was an issue.  We’ll see.

    Congrats on Lexus being #1 in the US for an entire decade.

  13. LFAaddict:Congrats! If Lexus releases, in 2010, the following: 1.) the new GS along with a sportback version like the new and beautiful A7, 2.)the LF-Ch but with a non-hybrid option (please, so i can buy one for my first car), and 3.) a supercar competitively priced with the GT-R and R8 with pretty much LFA looks and stats (hopefully the new SC), then i would not be surprised if they maintain 1st for around 3 or 4 years on those models alone.

    According to this information (lol) , there already is a Lexus R8 http://www.clublexus.com/forums/car-chat/473673-what-is-this-woman-on-facebook-talking-about-lol.html

  14. @Pond: Things are looking up in Europe, though—I’d expect a real push by Lexus over the next few years.

  15. @Dan: Do you have a link to the Australian numbers?

  16. @(Cj): I don’t know—both the IS & GS are up for redesign, with a GS concept likely arriving some time this year. I think sports & performance will be very much in the cards this year.

    I really hope everything is done to build on the momentum created by the LFA, especially in Europe. This is the time for Lexus to establish a foothold there.

  17. krew:@(Cj): I don't know—both the IS & GS are up for redesign, with a GS concept likely arriving some time this year. I think sports & performance will be very much in the cards this year.

    I really hope everything is done to build on the momentum created by the LFA, especially in Europe. This is the time for Lexus to establish a foothold there.

    Aw yes, I forgot about the European market. You’re right. If Lexus wants to succeed there they need to up their performance credentials and really make the next IS and GS homeruns. Both the IS and GS should be coming out around the same time, but with the recent addition of the IS-C I don’t know when Lexus will unleash the next gen IS…

    As far as the GS, if it looks and performs like the new XF I’d be sold smile. Also a diesel model would be a nice addition along side the petrol V6, V8, F, and hybrid…

  18. @(Cj): And we forgot about the production LF-Ch, or CT, which is another sporty model.

    Haven’t heard anything about the new IS, but I would think it will remain unchanged this year and most of 2011.