Lexus December 2009 Sales Report (Plus Year-End Numbers)


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USA

Lexus USA has reported their sales numbers for December, putting 2009 in the books:

December Year to Date
2009 2008 % CHG 2009 2008 % CHG
IS 4,153 3,539 9.0 38,077 49,432 -23.0
HS 1,980 0 N/A 6,699 0 N/A
ES 6,531 5,236 15.8 48,485 64,135 -24.4
GS 1,063 1,200 -17.7 7,430 15,759 -52.9
SC 50 116 -60.0 720 1,986 -63.7
LS 2,085 1,451 33.4 11,334 20,255 -44.0
Total Cars 15,862 11,542 27.6 112,745 151,567 -25.6
RX 11,815 9,932 10.5 93,379 84,181 10.9
GX 502 1,380 -66.2 6,235 16,424 -62.0
LX 386 508 -29.4 3,616 7,915 -54.3
Total Trucks 12,703 11,820 -0.2 103,230 108,520 -4.9
Total Sales 28,565 23,362 13.5 215,975 260,087 -17.0

Easily the highlight of the month is a 33.4% increase in LS sales over last year, which could be an early indication that the LS Sport/minor refresh is being well received. Another point is the increase in ES sales, as it suggests that the vehicle’s recent recall has done little to affect sales.

For the year overall, sales were significantly affected by the US recession, especially in the first half. The last quarter’s positive gains did a lot to reduce the negative numbers, but in the end, 44,112 less Lexus vehicles were sold in the USA.

The hardest-hit model has to be the GS. A 52.9% single year sales decrease speaks volumes—the buying public is ready for a new Lexus sports sedan, which I would expect to see some time this year, though likely only as a concept.

Canada

Lexus Canada sold 1,235 vehicles in December, a 36.3% increase in sales over December 2008, and sold 15,802 vehicles in total for the year, an all-time yearly sales record. Very impressive numbers.

Comments


Comments


  1. They really need to come out with a GS Sport kind of like the LS Sport. Like the orange GS F-Sport concept. A bit late though if they’re getting ready to introduce the 4GS.

  2. Lexus Canada keeps doing pretty well.

  3. as we said during the year…HS numbers could be higher, more orders than Lexus in Japan can produce. GS in my eyes needs an “entry” engine. Starting with 300+hp makes no sence too me. SC needs more than a new model.

  4. @Wunko: I agree with that, although I think all “sport” models should be called “F-sport”. I also believe Lexus needs to kills the F sport dealer install accessories, and instead just make F sport packages on the IS/GS/LS that come with F sport parts from the factory. Not many people buying the pricey accessories that I know of.

  5. Erich Kerner:as we said during the year…HS numbers could be higher, more orders than Lexus in Japan can produce. GS in my eyes needs an "entry" engine. Starting with 300+hp makes no sence too me. SC needs more than a new model.

    I think the HS is doing good. This is the first month it’s been close to hitting it’s sales target of about 2000 units per month. I don’t think many understand the concept of the HS yet so sales are probably going to remain low. Also with a less than impressive design and less than impressive fuel economy numbers, I don’t think the HS will ever be the game changer that it could have potentially been.

    The GS does NOT need an entry level engine. Most of the competition doesn’t have one, and I don’t think any one is asking for Lexus to do that. A more efficient 300+hp entry level V6 would be fine for the next gen. The ES covers the lower class engine slot anyway…

    SC is definitely overdo for a replacement…

  6. @(Cj): That’s a great idea, but I also like to have the option of having other evident accessories to personalize my vehicle.

  7. How is the GS the worst one.  If I am reading the information properly, the SC, GX, and LX did worse than the GS.

  8. @WorldofLuxury: Even so I bet more people bought LS Sports last month, then GS’s with F sport accessories. wink

    From the factory packages is the way to go. Some luxury buyers are probably cautious getting dealer installed options on their $50K cars too, so offering F sport cars from factory would be more popular.

  9. WorldofLuxury:@(Cj): That's a great idea, but I also like to have the option of having other evident accessories to personalize my vehicle.

    I agree. The SC had a 63% drop in sales YTD. I think that what the public really wants is a stylish, sporty luxury convertible. Some may argue that the ISC fits that need, but it’s $40k compared to the SC’s $60k. The SC has too much of a chunky, almost cumbersome look if you ask me. It almost looks like a heavyweight compared to the ISC or even the IS.

  10. Ivan:How is the GS the worst one.  If I am reading the information properly, the SC, GX, and LX did worse than the GS.

    Sorry, this is who i meant to quote, not you @CJ.

  11. Taylor:I agree. The SC had a 63% drop in sales YTD. I think that what the public really wants is a stylish, sporty luxury convertible. Some may argue that the ISC fits that need, but it's $40k compared to the SC's $60k. The SC has too much of a chunky, almost cumbersome look if you ask me. It almost looks like a heavyweight compared to the ISC or even the IS.

    Well there’s an interesting posts over at Lexus’s twitter. Someone asked them about the next SC and they responded:

    “Not sure I can answer - too many pitfalls in that one!!”

    I’m not sure what that means, but at least maybe Lexus is thinking about or considering a replacement for the SC. It would be horrible if they deleted it from the lineup…

    Anyway, IMO the SC should evolve into a sports roadster along the lines of the SL from Mercedes. It should be an easy car to make. Get rid of the back seat (which is too small for anyone to sit in anyway), cut a few hundred pounds, and drop the IS-F engine in there. An easy competitive $70K roadster, that would do worlds to improve Lexus’s image. Lexus should also make a GS or ES convertible to satisfy former SC buyers…

  12. Ivan:How is the GS the worst one.  If I am reading the information properly, the SC, GX, and LX did worse than the GS.

    You’re right, the SC, GX, and LX all sold worse than the GS, but the SC is in its ninth year of production, the GX supply was extremely limited in its final production year, and LX volume is going back to normal after high sales in its debut year.

    The current GS still has another sales year, which will be further hurt because of the upcoming new generation, meaning sales will likely slip lower. Hope that explains my thinking. smile

  13. @Erich Kerner: Very good point about HS availability—I’m actually impressed with how well the HS did in the USA.

  14. @(Cj): Everything that I’m hearing points to a new SC after a one-year hiatus. Really though, the LFA has set the table for the SC—it’s just a matter of picking the right design cues with solid followthrough.

  15. krew:@(Cj): Everything that I'm hearing points to a new SC after a one-year hiatus. Really though, the LFA has set the table for the SC—it's just a matter of picking the right design cues with solid followthrough.

    cool that would be great. One year hiatus sounds interesting. Sounds like their going to go in a completely different direction with it, which is probably good, but I hope the price doesn’t go up too much (ie up to $100K USD)...

  16. @(Cj): I can’t see a $30,000 price bump, but I wouldn’t be surprised to see the next SC start around the $80k mark.