Behind-the-Scenes of Lexus ES 350 Slice Commercial

Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality):

Next, here’s the process of creating a real “sliced” ES 350:

The lengths that (Lexus USA advertising agency) Team One goes through to get these commercials just right is astounding—I just can’t believe it wasn’t all done by computer.


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