In a very nice turn of events, Lexus USA saw their first sales increase of this year—here are the full details:
| September | Year to Date | |||||
| 2009 | 2008 | % CHG | 2009 | 2008 | % CHG | |
| IS | 3,346 | 3,044 | 5.5 | 27,911 | 40,372 | -30.6 |
| HS | 1,242 | 0 | 1,785 | 0 | ||
| ES | 3,046 | 4,042 | -27.7 | 33,431 | 50,642 | -33.7 |
| GS | 501 | 977 | -50.8 | 5,277 | 13,019 | -59.3 |
| SC | 19 | 129 | -85.9 | 595 | 1,689 | -64.6 |
| LS | 777 | 1,238 | -39.7 | 7,388 | 16,030 | -53.7 |
| Total Cars | 8,931 | 9,430 | -9.1 | 76,387 | 121,752 | -37.0 |
| RX | 8,228 | 4,639 | 70.3 | 65,325 | 63,219 | 3.8 |
| GX | 473 | 1,329 | -65.8 | 5,183 | 12,832 | -59.4 |
| LX | 307 | 647 | -54.4 | 2,513 | 6,416 | -60.7 |
| Total Trucks | 9,008 | 6,615 | 30.7 | 73,021 | 82,467 | -11.1 |
| Total Sales | 17,939 | 16,045 | 7.3 | 149,408 | 204,219 | -26.5 |
The RX, Lexus’ sales heavyweight, had an amazing increase over last year with 8,228 unit sold, a 70.3% increase over last September. Interestingly, the RX 450h hybrid lagged behind the RX 350 with a 50.7% increase.
We’re also seeing the first real boost in IS sales thanks to the new IS convertible, and the HS performed well with 1,242 units sold. This is slightly off of the target of 20,000 yearly sales, but the model is seeing a very gradual soft launch as the marketing picks up.
Conversely, the LS & GS are still moving slow, though it will be interesting to see if there’s an uptick in LS sales when the LS Sports model arrives.
[Source: Lexus]