Four Lexus HS 250h Print Ads


Along with its run of commercials, Lexus USA will also be promoting the HS 250h in four print ads (click for larger images):

Lexus HS 250h Print Ad by John Maeda

Lexus HS 250h Print Ad by Richard Meier

Lexus HS 250h Print Ad

Lexus HS 250h Print Ad

These print ads are similar in tone to both the 2010 RX & Power of H commercials, and the equal-parts emphasis on technology and eco-friendly works very well with the HS.

(John Maeda, whose work is featured in the first advertisement, is one of my personal favorite artists—in fact, four of his prints hang in my office. Very weird and exciting to see his art and Lexus intersect.)

Comments


Comments


  1. He has Japanese blood; he has interests in technology; and this is Lexus we’re talking about - from whom we can expect to have the best when it comes to advertising campaigns.

    Oh, and his works on um… simplicity?... seems very over-complicated, just as how Lexus’ hybrid system is extremely complicated to achieve a “neutral” form of transportation.

  2. Very nice…I would’ve liked them to use a silver or gradient background color though.  Saw one of these ads in a recent issue of Fast Company.

  3. LEXUSaddict Will be LFAaddict Soon

    i don’t like these ads. at all. it makes Lexus seem nerdy. and i don’t want that image to be on a Lexus. they should be focusing on their photography. they really need to get new people for their photos.

  4. SOON EVERYBODY WILL SEE THIS:

    http://www.youtube.com/watch?v=-HAMKHRJbrU

    SAVAGE RIGHT?

  5. Does anyone know how I can get a poster version of these pictures?? Would look great in the showroom.  Let me know, thanks…

  6. Yes, it does seem overly complicated, but everything’s created with computer visualization, making it very efficient and simple. Very good analogy to the Lexus hybrid system, WoL.

  7. SAVAGE!

  8. The blue ad reminds me of the very first version of TPP—wish I had an old screenshot.

  9. @csmith: I’ve sent you an email.

  10. anyone know which magazine/newspapers these ads will appear? have already appeared in?

  11. @yoyo: I’ve only seen one, personally—it was the Richard Meier version and it was in the November issue of Wired.